I was at Sennheiser's headquarters a couple of weeks ago, and had a chance to sit down with co-CEO Dr. Andreas Sennheiser. We talked about many things, and I was very impressed with how comfortable he was discussing everything from global business considerations to even very detailed aspects of specific Sennheiser products.
Sennheiser co-CEO Dr. Andreas Sennheiser, with a photo of
his late grandfather, Sennheiser founder Dr. Fritz Sennheiser.
We even discussed social media. One of the things he brought up to me was Sennheiser's then upcoming "What's Your MOMENTUM?" campaign (of course tied to their popular MOMENTUM headphones), which he seemed to really be looking forward to, and which he saw the potential for interesting, fun contributions to come out of.
I'll let the following Sennheiser release describe the details of the campaign to you, but I'm looking forward to seeing what kinds of creative, unique ways participants will contribute to the campaign. The most popular videos and video chains (again, details found below) can win their creators some very awesome prizes, including meet-and-greets with top artists, expenses-paid trips, headphones (of course), and more.
Sennheiser showcases the world’s most unique and inspiring sound stories
Some people seem to be ahead of others. They have a certain push, a fire that lets them go further. They do what others don’t do - what no one has done before. For Sennheiser, these people have MOMENTUM. Together with Spotify, the audio specialist will introduce 100 sound stories from all over the world. Sennheiser will present videos that showcase the life and work of some of the world’s most inspirational people, sharing their pro-jects and unique achievements and inviting others to share their own stories.
Legendary human beatbox EKLIPS, sound artists Nik Novak and Di Mainstone and Imogen Heap, pioneer in innovative music – they all have MOMENTUM. Working with unique people like these, Sennheiser, together with Spotify, tells the stories of a hugely diverse range of inspirational people. The audio specialist will be following a group of 100 people who have a passion and connection to sound, to learn more about their lives and own personal MOMENTUM. These individuals are constantly pushing the boundaries – going beyond the ordinary, reaching for new heights that are yet to be discovered. This spirit, this commitment to the core to create something that is unique and has uncompromised authenticity and substance is what Sennheiser seeks to celebrate and discover over the course of the MOMENTUM project.
As well as showing amazing stories of creativity and determination from around the world, Sennheiser is also asking viewers to share their MOMENTUM. They are invit-ed to join the social video project by contributing their own stories in the form of seven- second videos. They can add these to other videos with the same theme or idea – building “video chains” of inspiration that carry their own MOMENTUM. Sennheiser will recognise the most compelling videos and ideas submitted with prizes, including fantastic trips to London, New York and Tokyo that will offer the ultimate sound experiences. Users will also get the chance to win pairs of Sennheiser MOMENTUM headphones and six-month subscriptions to Spotify Premium.
They have MOMENTUM – People that inspire
People with MOMENTUM can come from any background. They see opportunities, take chances, and make things work, finding inspiration in a unique worldview and creating sound in a completely new or different way.
Legendary human beatbox EKLIPS has MOMENTUM, challenging Eminem’s record by rapping 105 words in 16 seconds. Nik Nowak has MOMENTUM. He is the creator of the “Sound Panzer”, a caterpillar-tracked tank that the Berlin-based artist converted into a powerful bass monster. Di Mainstone has MOMENTUM, turning the Brooklyn Bridge into a giant harp, allowing anyone to manipulate the sounds created by the natural ebb and flow of the bridge’s cables through movement. Imo-gen Heap has MOMENTUM. Through unique wearable technology – the Mi.Mu glove – she forms electronic music through the movements of the human body, becoming one with the machine in the act of creation.
These people are individuals, but they have one thing in common. They push the world ahead with MOMENTUM. It is the spirit of these individuals that Sennheiser seeks to celebrate over the course of the project. On www.sennheiser-momentum.com you can watch their videos, follow their journey and learn about their incredible projects.
“Embarking on the MOMENTUM project, we have been astounded by the passion, energy and vision of the people we met and have been working with,” said Uwe Greunke, Director Strategic Marketing at Sennheiser. “We see so many incredible stories out there and we are convinced that there are many more. This is why we are asking “What’s your MOMENTUM?“ – inviting people to check out the films and up-load their own short videos to showcase their creativity.”
Share your MOMENTUM to win
MOMENTUM is already building, with a range of inspirational personalities joining the project including the inventor of the sustainable smartphone Dave Hakkens; Swedish metal sensation Amarathe; and Demon He, the founder of innovative Chi-nese radio station TangSuan.
“We would like to see these stories connect and interrelate, so we want people to add their stories to those on our website, creating video chains and forming an or-ganic, self-perpetuating celebration of human ingenuity,” explains Uwe Cremering, Head of Global Marketing Communications.
Sennheiser is inviting anyone to share their MOMENTUM by contributing their own videos. How does it work? The starting point is to visit www.sennheiser-momentum.com and watch the MOMENTUM videos. People can vote for their favourite stories and add their own seven-second MOMENTUM film to a video chain that inspired them, or that shares the same themes or ideas as their own submission. To take part in the MOMENTUM project, videos can be uploaded between 2nd April 2014 and 31st July 2014. And for those that really do feel they have MOMENTUM, there is even the option to start new chains.
Hear New York, London or Tokyo like never before
Experience a live gig in your hotel room. Win a meet & greet with a top artist. See a star at work in the recording studio. For the inspirational people whose videos generate the best or longest chains, their MOMENTUM really will take them further. Along with a friend, they will win an incredible city trip with flights and hotels included and the opportunity to experience a fantastic sound or music event. Additionally, those who inspire the most successful chains, the creators of the most successful videos, and the people that vote over ten times in a week will all enter a prize draw. Lucky winners will receive a pair of MOMENTUM headphones, Sennheiser’s premium range that fuses uncompromising sound performance with the highest-quality materials, as well as six months of Spotify Premium.