Head-Fi.org › Forums › Sponsor Announcements and Deals › Sennheiser's Fun New "What's Your MOMENTUM?" Campaign - Participate To Win!
New Posts  All Forums:Forum Nav:

Sennheiser's Fun New "What's Your MOMENTUM?" Campaign - Participate To Win!

post #1 of 9
Thread Starter 

I was at Sennheiser's headquarters a couple of weeks ago, and had a chance to sit down with co-CEO Dr. Andreas Sennheiser. We talked about many things, and I was very impressed with how comfortable he was discussing everything from global business considerations to even very detailed aspects of specific Sennheiser products.

 

Sennheiser co-CEO Dr. Andreas Sennheiser, with a photo of

his late grandfather, Sennheiser founder Dr. Fritz Sennheiser.

 

We even discussed social media. One of the things he brought up to me was Sennheiser's then upcoming "What's Your MOMENTUM?" campaign (of course tied to their popular MOMENTUM headphones), which he seemed to really be looking forward to, and which he saw the potential for interesting, fun contributions to come out of.

 

I'll let the following Sennheiser release describe the details of the campaign to you, but I'm looking forward to seeing what kinds of creative, unique ways participants will contribute to the campaign. The most popular videos and video chains (again, details found below) can win their creators some very awesome prizes, including meet-and-greets with top artists, expenses-paid trips, headphones (of course), and more.

 

 
What’s your MOMENTUM?

Sennheiser showcases the world’s most unique and inspiring sound stories

 

Some people seem to be ahead of others. They have a certain push, a fire that lets them go further. They do what others don’t do - what no one has done before. For Sennheiser, these people have MOMENTUM. Together with Spotify, the audio specialist will introduce 100 sound stories from all over the world. Sennheiser will present videos that showcase the life and work of some of the world’s most inspirational people, sharing their pro-jects and unique achievements and inviting others to share their own stories.

 

Sennheiser showcases the world’s most unique and inspiring sound stories, inviting others to join

Legendary human beatbox EKLIPS, sound artists Nik Novak and Di Mainstone and Imogen Heap, pioneer in innovative music – they all have MOMENTUM. Working with unique people like these, Sennheiser, together with Spotify, tells the stories of a hugely diverse range of inspirational people. The audio specialist will be following a group of 100 people who have a passion and connection to sound, to learn more about their lives and own personal MOMENTUM. These individuals are constantly pushing the boundaries – going beyond the ordinary, reaching for new heights that are yet to be discovered. This spirit, this commitment to the core to create something that is unique and has uncompromised authenticity and substance is what Sennheiser seeks to celebrate and discover over the course of the MOMENTUM project.

 

As well as showing amazing stories of creativity and determination from around the world, Sennheiser is also asking viewers to share their MOMENTUM. They are invit-ed to join the social video project by contributing their own stories in the form of seven- second videos. They can add these to other videos with the same theme or idea – building “video chains” of inspiration that carry their own MOMENTUM. Sennheiser will recognise the most compelling videos and ideas submitted with prizes, including fantastic trips to London, New York and Tokyo that will offer the ultimate sound experiences. Users will also get the chance to win pairs of Sennheiser MOMENTUM headphones and six-month subscriptions to Spotify Premium.

 

 

They have MOMENTUM – People that inspire

 

People with MOMENTUM can come from any background. They see opportunities, take chances, and make things work, finding inspiration in a unique worldview and creating sound in a completely new or different way.

 

Legendary human beatbox EKLIPS, artists Nik Novak and Di Mainstone and Imogen Heap, pioneer in innovative music – they all have MOMENTUM (photo credit for Di Mainstone: Quinn Bisset)

Legendary human beatbox EKLIPS has MOMENTUM, challenging Eminem’s record by rapping 105 words in 16 seconds. Nik Nowak has MOMENTUM. He is the creator of the “Sound Panzer”, a caterpillar-tracked tank that the Berlin-based artist converted into a powerful bass monster. Di Mainstone has MOMENTUM, turning the Brooklyn Bridge into a giant harp, allowing anyone to manipulate the sounds created by the natural ebb and flow of the bridge’s cables through movement. Imo-gen Heap has MOMENTUM. Through unique wearable technology – the Mi.Mu glove – she forms electronic music through the movements of the human body, becoming one with the machine in the act of creation.

These people are individuals, but they have one thing in common. They push the world ahead with MOMENTUM.  It is the spirit of these individuals that Sennheiser seeks to celebrate over the course of the project. On www.sennheiser-momentum.com you can watch their videos, follow their journey and learn about their incredible projects.

 

“Embarking on the MOMENTUM project, we have been astounded by the passion, energy and vision of the people we met and have been working with,” said Uwe Greunke, Director Strategic Marketing at Sennheiser. “We see so many incredible stories out there and we are convinced that there are many more. This is why we are asking “What’s your MOMENTUM?“ – inviting people to check out the films and up-load their own short videos to showcase their creativity.”

 

 

Share your MOMENTUM to win

 

MOMENTUM is already building, with a range of inspirational personalities joining the project including the inventor of the sustainable smartphone Dave Hakkens; Swedish metal sensation Amarathe; and Demon He, the founder of innovative Chi-nese radio station TangSuan.

 

“We would like to see these stories connect and interrelate, so we want people to add their stories to those on our website, creating video chains and forming an or-ganic, self-perpetuating celebration of human ingenuity,” explains Uwe Cremering, Head of Global Marketing Communications.

 

Sennheiser is inviting anyone to share their MOMENTUM by contributing their own videos. How does it work? The starting point is to visit www.sennheiser-momentum.com and watch the MOMENTUM videos. People can vote for their favourite stories and add their own seven-second MOMENTUM film to a video chain that inspired them, or that shares the same themes or ideas as their own submission. To take part in the MOMENTUM project, videos can be uploaded between 2nd April 2014 and 31st July 2014. And for those that really do feel they have MOMENTUM, there is even the option to start new chains.

 

 

Hear New York, London or Tokyo like never before

 

Experience a live gig in your hotel room. Win a meet & greet with a top artist. See a star at work in the recording studio. For the inspirational people whose videos generate the best or longest chains, their MOMENTUM really will take them further. Along with a friend, they will win an incredible city trip with flights and hotels included and the opportunity to experience a fantastic sound or music event. Additionally, those who inspire the most successful chains, the creators of the most successful videos, and the people that vote over ten times in a week will all enter a prize draw. Lucky winners will receive a pair of MOMENTUM headphones, Sennheiser’s premium range that fuses uncompromising sound performance with the highest-quality materials, as well as six months of Spotify Premium.

 

To learn more, watch the films or to submit videos, visit www.sennheiser-momentum.com. Even more MOMENTUM videos can be found on www.youtube.com/sennheisermomentum.

post #2 of 9

AMAZING @jude!!

 

LOVE my Sennheiser Momentum on-ears.

 

and their social media engagement is fantastic!!

post #3 of 9

Thanks for posting this up, Jude! 

 

@mikemercer - Nice looking portable setup! :wink_face: 

post #4 of 9
Quote:
Originally Posted by Rosmadi Mahmood View Post
 

Thanks for posting this up, Jude! 

 

@mikemercer - Nice looking portable setup! :wink_face: 

thanks @Rosmadi Mahmood!!

 

I never leave the house without my Sennheiser Momentum on-ears these days!

 

They never leave my messenger bag - unless I'm using them of course - FIRST and only

on-ear headphone that I can wear for hours (more-so than my beloved Sennheiser HD 25-1 IIs) + my wifey too! She's very picky about on-ears,

but she wants a pair of momentums after using them yesterday - uh oh!!!!

 

post #5 of 9
Quote:
Originally Posted by mikemercer View Post
 

thanks @Rosmadi Mahmood!!

 

I never leave the house without my Sennheiser Momentum on-ears these days!

 

They never leave my messenger bag - unless I'm using them of course - FIRST and only

on-ear headphone that I can wear for hours (more-so than my beloved Sennheiser HD 25-1 IIs) + my wifey too! She's very picky about on-ears,

but she wants a pair of momentums after using them yesterday - uh oh!!!!

 

What cable are you using with the Momentum? 

post #6 of 9
Quote:
Originally Posted by joshuachew View Post
 

What cable are you using with the Momentum? 

When I dont use em for phone calls and listening,

I ALWAYS use @scootermafia's -(aka Double Helix Cables) Molecule SE w/ my Momemtums!

 

This cable & cans mix took the Momentums to new heights sonically! And I already loved em!

 

If you PM me @joshuachew  - I'll get you in touch w/ Peter at Double Helix Cables.

 

I HIGHLY recommend them!

post #7 of 9

Hello Head-Fiers,

 

Share your MOMENTUM with the whole world and get so much more in return with amazing prizes from the Sennheiser MOMENTUM competition.

 

* 3 unique sound journeys 

* 3 pairs of MOMENTUM headphones

* 3 pairs of MOMENTUM On-Ear + Spotify Premium

 

Need an inspiration? Check out our artists with MOMENTUM. Click the video below to find out about Nik Nowak and his sound sculptures:

 

 

There are also other artists like Di Mainstone, Dave Hakkens and Eklips...

What's your MOMENTUM? Show it at sennheiser-momentum.com and win amazing prizes. #whatsyourmomentum

post #8 of 9

that must be the most complicated competition I have ever seen! 

post #9 of 9

Creating MOMENTUM for Peace

Artist Pedro Reyes builds musical instruments from weapons

 

We would all like to see violence give way to peace, and killing give way to creation. Mexican sculptor Pedro Reyes wants to show the world that it is possible by transforming confiscated weapons into musical instruments. A new short film from Sennheiser explores the incredible art of Pedro Reyes as part of the audio specialist’s MOMENTUM project, which seeks to showcase the life and work of some of the world’s most inspirational people, sharing their projects and unique achievements in the world of sound. 

 

  For Sennheiser, Pedro Reyes embodies the spirit of MOMENTUM. With his unique artistic vision and passion, he is realising the dream of turning violence into peace. His work takes thousands of guns – the embodiment of violence – and turns them into the essence of peace, participation and unity. These guns, many of which have been fired in anger, are now fully functioning musical instruments.

 

The short film ‘Disarm’, named after Reyes’ current exhibition, is one of many inspiring sound stories presented by Sennheiser together with Spotify through the ‘What’s your MOMENTUM?’ social video project. It explores Pedro Reyes’s work creating fully functioning musical instruments from the same weapons that caused so much destruction through Mexico’s years of drug violence. Reyes’ ‘Disarm’ is an exhibition of works that include guitars, saxophones, drums and even a full-sized marimba that replaces wooden keys with sections of gun barrels, painstakingly sawn down to create the perfect notes in the musical scale.

 

“A musical instrument is something that constantly generates life, when you play, everyone who listens will connect to the music and to one another. The ‘Disarm’ project took an object made for killing and transformed it into an instrument for creativity,” explained Pedro Reyes. “Weapons produce fear in the world and music is precisely the opposite, it’s truthful. I would like to see artists all over the world transforming weapons into musical instruments. I believe in the power of art to produce change.”

 

 

The MOMENTUM film about Pedro Reyes also explores a recurrent theme in Pedro Reyes’s career – ideas of renewal, rebirth and sustainability. As well as instruments that can themselves be used to compose and perform music – offering endless possibilities for creativity – Reyes’ previous projects have seen guns reformed into shovels to plant trees.

 

“This spirit of creativity, inspiration and determination makes Pedro Reyes the embodiment of what Sennheiser seeks to explore and celebrate through the ‘What’s your MOMENTUM?’ project”, said Anaseth Martínez, Marketing Manager at Sennheiser Mexico. The social video project from Sennheiser together with Spotify presents 100 inspirational ‘sound stories’ of trend-setting individuals – musicians, artists, and inventors from around the world – that all share a connection to sound.

 

The films focus on their unique, uncompromising commitment to innovation, and the way in which each individual embodies a spirit of MOMENTUM, or the drive to stay one step ahead of the crowd. However, presenting the sound stories is just the start – the project also invites viewers to create their own user-generated responses to the sound stories that show their own inspirational stories and interpretation of MOMENTUM.

 

“Pedro Reyes wants others to be able to take the instruments he has made and in turn create their own art, inspiring other artists to take his ideas forward to build a movement. Similarly, a core part of ‘What’s your MOMENTUM?’ is inspiring others and encouraging them to take an idea and play it forward. We are seeking to build ‘video chains’ – where users can connect their videos to other stories that share the same themes or ideas,” explains Uwe Cremering.

 

Viewing the sound stories and uploading videos is possible via the campaign microsite at www.sennheiser-momentum.com. Participants can win music-themed city break experiences, MOMENTUM headphones and six-month Spotify Premium subscriptions. 

New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Sponsor Announcements and Deals
Head-Fi.org › Forums › Sponsor Announcements and Deals › Sennheiser's Fun New "What's Your MOMENTUM?" Campaign - Participate To Win!