Originally Posted by Levanter
Stax has been in the industry long enough to establish themselves. While AK is still new, iRiver has been in the industry over 10 years. High end DAP market is still fairly new. Give them time and they will also establish themselves like Stax if they stay on in this business.
LOL! Oh, the irony!
If a person (or group of people) wishes to build a longterm business, capable of withstanding the challenges and adversities of business, what is the most important thing of all, that a business relies upon for it's very survival? Customers.
iBasso and Fiio clearly understand something that iRiver's accountants do not: Customers will be (relatively) faithful to a company if they feel they are being treated fairly by that company. Using glossy adds in a thinly-veiled attempt to convince customers that they should pay a vastly inflated profit margin does not constitute 'treating customers fairly'.
Go and look at that latest ad in Absolute Sound - what is it advertising?
1) A BRANDNAME, far more than a DAP
2) it is Appealing to people's VANITY ("Be the Ultimate")
It'd be hilarious if it wasn't so shamelessly contrived.
Come on iBasso & Fiio, let's see some red faces in the iRiver boardroom... show them, and the DAP-buying public, that you can build something that sounds every bit as good, for less than one third the price...