The M90 is worth every bit of $300 in comparison to all the other $300 on ears out there. I agree with Wayne that is is as good sonically as the P7. I think what took the M90 down and made ML pull out of the headphone market is timing, competition, and lack of brand recognition, plus I think they would have been better served by an over ear headphone. I notice that several speaker manufacturers all tried to crash the headphone market with $300 headphones looking to cash in like B&W did. But B&W jumped in while the market was hot and competition lower allowing them to get a foot hold in the market. ML on the other hand missed that boat by a year and then were saddled by a couple of prolific reviewers negative reviews where the reviewer was either saddled with serious fit issues or unwilling to work with the headphone to make it fit. This resulted in more severe bashing of the M90 in regards to fit and signature than it deserved.
ML would have been wise to contact 10-15 reviewers here and on the net with reviewer pairs given away (so reviewers could stretch the HP a bit to help make them fit), to get a better consencus on the headphone. Or even better they should have done a similar contest/review panel like Vmoda did prior to their release.
In end I think they thought their name brand recognition and history would carry them. What they failed to realize is that the headphone market is less profitable and that many people wanting a headphone have no idea about about high quality audio manufacturers so would not know what they might be missing.
100% agreed, though I'm still deciding whether marketing the headphone would have been a good idea.
Though, if the reviewers did give it a positive review, and the martin logan company did market this heapdhone to the consumer, consumers would definitely continue to have fit issues and consider this headphone to be a bad value for $300.
Me and doctorjazz have stated this problem before, and if we are not the only ones that had fit issues, then imagine the consumers.
As far as I know, the Harman kardon, who also came out with their headphone a bit earlier than martin logan are still doing fine, and they are on ear. From what I read, they have no fit issue what so ever.
Even with marketing, if ML does not post instructions on how to get a proper fit on their earphones + headphones, then not only will the most proficient reviewers hate on these, so will the inexperienced consumer. Most of the comments in amazon and newegg has stated that they're only good for the current going price.
Would negative reviews change if the ML team marketed their mikros lineup though?