Speaking of Beats, I recently got the opportunity to try the Executive in my local Costco. It was perhaps better than I expected, though that's not saying much. Lots of mid and upper bass, recessed upper mids, hyped up mid-treble, and not much extension at either end. Overall, it sounded noticeably colored, dull, and closed in. Not worth $300, but a step in the right direction from their earlier offerings, I'd say. The sound reminded me strongly of those cheap mini-systems that pretend to offer deep bass from their 5" drivers, and since I imagine a large portion of the target market listens to its music through such systems, maybe that's what they were going for.