Headphones over $100 only 6% of headphone sales
Feb 27, 2012 at 5:30 PM Thread Starter Post #1 of 6

JK1

Headphoneus Supremus
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"And, despite the recession, this category is growing — rapidly. According to the NPD Group, sales of headphones priced above $100 in the U.S. more than doubled last year. That also doubled the high-end category’s share of the overall headphone market, though it still only makes up about 6% of total industry sales, according to NPD data."
 
http://articles.marketwatch.com/2012-02-24/industries/31094075_1_headphone-market-bob-marley-marley-family
 
I guess many here are laughing since they call $100 headphones high end.
 
If $100+ headphones are just 6% of headphone sales counted in dollars, then are they less than 2% of unit sales? Amazing that it doubled in a year. Statistics for headphones over $200, and especially for those of $500 would be even more interesting. I never bought a headphone over $500, and only once bought one over $200.
 
Feb 27, 2012 at 6:00 PM Post #2 of 6


Quote:
"And, despite the recession, this category is growing — rapidly. According to the NPD Group, sales of headphones priced above $100 in the U.S. more than doubled last year. That also doubled the high-end category’s share of the overall headphone market, though it still only makes up about 6% of total industry sales, according to NPD data."
 
http://articles.marketwatch.com/2012-02-24/industries/31094075_1_headphone-market-bob-marley-marley-family
 
I guess many here are laughing since they call $100 headphones high end.
 
If $100+ headphones are just 6% of headphone sales counted in dollars, then are they less than 2% of unit sales? Amazing that it doubled in a year. Statistics for headphones over $200, and especially for those of $500 would be even more interesting. I never bought a headphone over $500, and only once bought one over $200.



I bet its due to those ****ty ass Beats
 
Feb 27, 2012 at 7:01 PM Post #3 of 6
I just don't see the relation.
confused_face.gif

 
If sales of $100+ phones have doubled, how are they being able to tell that sale of high end phones doubled? 
 
...sales of headphones priced above $100 in the U.S. more than doubled last year. That also doubled the high-end category’s share...  This would require that the relation between $100+ phones and high-end phones remain the same, and without analysing all different companies sales that seems like an unscientific statement. There wouldn't be a linear relationship between the sales of say Beats to Triplefi 10. 
 
 
 
Feb 27, 2012 at 7:13 PM Post #4 of 6
Something doesn't add up
 
Feb 27, 2012 at 7:17 PM Post #6 of 6


Quote:
I just don't see the relation.
confused_face.gif

 
If sales of $100+ phones have doubled, how are they being able to tell that sale of high end phones doubled? 
 
...sales of headphones priced above $100 in the U.S. more than doubled last year. That also doubled the high-end category’s share...  This would require that the relation between $100+ phones and high-end phones remain the same, and without analysing all different companies sales that seems like an unscientific statement. There wouldn't be a linear relationship between the sales of say Beats to Triplefi 10. 
 
 


They are calling all headphones over $100 high end. Statistically speaking, headphones over $100, which are probably less than 2% of units sold are high end.  Soundwise, many of those $100+ headphones sold probably don't sound so great.
 
 
 

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