Quote:
Originally Posted by zotjen 
Jude, thanks for your initial impressions. I still have to wonder though who this is being marketed to. $349.95 is still a lot of money for the average person to be spending on headphones.
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You're right, it is
a lot of money for a headphone to most, but I think they're going to sell a bunch of them. Why? If I read correctly, the stores selling it (Apple and Best Buy) will have demo stands to try The Beats, and, again, to my ears, it sounds quite good for what it is. The Beats is also very distinctive looking, and wearing full-size headphones (although I consider The Beats a bit smaller than
full full-size) is sort of an in-thing right now--nobody will mistake The Beats for anything else (until design knock-offs start being produced), and a lot of people like to make it very clear that they've spent a lot of money on whatever it is they're wearing (young people especially).
Remember also that the Monster Cable brand is valued to a different degree in the larger market than it might be here or on Audio Asylum, etc. In other words, the Monster Cable brand rings very positively with
a lot of people around the world. Also, Dr. Dre has mass-market appeal.
Will Head-Fi'ers be the typical Beats customer? Nope. I think, however, The Beats sound good enough to show the many who'll likely buy it that there's substantially better sound to be had than what they're generally used to--and some of these people will be curious to know if there's anything better still.
There are other things that will sweeten the deal for the folks who go to the Apple Store and Best Buy who listen to it, other than the looks, the Monster Cable brand and the Dre association. The Beats comes with the cool added feature of an included mobile phone cable (complete with a microphone on that cable) that allows The Beats to be used as a mobile phone headset (that is, by the way, compatible with the first-gen iPhones weird recessed headphone jack). I have a BlackBerry 8830 (with the dopey mini-mini jack that requires an adapter to use with a standard mini plug), so I haven't tried that feature yet. Think outside of our community for a sec--that's probably a big selling point for many in our mobile-phone-crazy society.
I could end up being very wrong, but I think The Beats will probably be the best selling headphone in its price range.