John_M
100+ Head-Fier
- Joined
- Oct 30, 2006
- Posts
- 313
- Likes
- 31
I've just read the thread containing the revalation (sic) about how head-fi members are connoisseur's (sic) of music (in contrast to the common BOSE-listening plebs). After I finished, I had my own "revalation."
Head-fi members generally don't like BOSE. BOSE-bashing threads are always well received, and generate an enthusiastic response. We know how these threads work. The thread starter proclaims loudly that BOSE headphones suck (often in a "witty" manner) and the mantra is soon being repeated in confident chorus by the entire head-fi herd.
BOSE's business model is fairly simple. They aggressively market their headphones as having amazing sound quality, so when the consumer buys BOSE headphones he strongly believes he is about to listen to amazing sound. The placebo effect does the rest. It works amazingly well with music.
Most of the products sold on head-fi work in exactly the same way. Tell the gullible consumer that the audio component he's about to buy will greatly enhance his listening experience. Super-freeze-dried cables. Specially modified mp3 players. "Musical" amps. The consumer splashes his cash, and once again the placebo effect does the rest.
So although head-fi members believe themselves to be vastly superior to the average BOSE-buying mass market commoner, they have a lot more in common with him than they'd like to admit. The only real difference is that they get ripped off by different people.
Revalation Complete.

Head-fi members generally don't like BOSE. BOSE-bashing threads are always well received, and generate an enthusiastic response. We know how these threads work. The thread starter proclaims loudly that BOSE headphones suck (often in a "witty" manner) and the mantra is soon being repeated in confident chorus by the entire head-fi herd.
BOSE's business model is fairly simple. They aggressively market their headphones as having amazing sound quality, so when the consumer buys BOSE headphones he strongly believes he is about to listen to amazing sound. The placebo effect does the rest. It works amazingly well with music.
Most of the products sold on head-fi work in exactly the same way. Tell the gullible consumer that the audio component he's about to buy will greatly enhance his listening experience. Super-freeze-dried cables. Specially modified mp3 players. "Musical" amps. The consumer splashes his cash, and once again the placebo effect does the rest.
So although head-fi members believe themselves to be vastly superior to the average BOSE-buying mass market commoner, they have a lot more in common with him than they'd like to admit. The only real difference is that they get ripped off by different people.
Revalation Complete.
