XtremeMac and Future Sonics Teams up for New Earphone

[phong]

I just got an email from Jennifer England from XtremeMac (I am on their newsletter).

Quote:

XTREMEMAC AND FUTURE SONICS TEAM UP FOR NEW EARPHONE PRODUCTS ........................ ..... Fort Lauderdale, FL and Pineville, PA - May 25, 2005 - XtremeMac and Future Sonics Incorporated today announced a joint agreement to develop and market advanced consumer earphones and earphone products. These products will combine XtremeMac's brand awareness and distribution in the digital multimedia and consumer electronics markets with Future Sonics' strength in the professional audio, sound reinforcement and musical instrument markets. The first product to be released will feature newly developed technologies for high-quality audio in a new earphone form developed jointly by Future Sonics and XtremeMac. These products will feature co-branding of both companies by using the 'Powered by Future Sonics' badge under the XtremeMac brand. According to XtremeMac CEO Gary Bart, "The enhanced audio earphone market is significant. Combining our brand with audio pioneer Future Sonics will put us at the top of a rapidly growing segment." XtremeMac's large share and visibility within the iPod accessories market, along with their prominent placement with Apple retail stores, top retailers, and a network of authorized resellers, in addition to their own web site, create an excellent situation for both companies to showcase this unique and unmatched opportunity for consumers. "We feel very strongly that XtremeMac is the appropriate teammate and an excellent vehicle for our designs and technologies," reports Marty Garcia, president of Future Sonics. "We have worked very long and hard to respond to the input we have received from consumers who have discovered our products for use with their iPods, laptops and home studios as well as our professional musicians, engineers and broadcasters." Under the terms of the agreement, XtremeMac will exclusively market and distribute new products developed in cooperation with Future Sonics and using their proprietary technologies. For Future Sonics, this partnership follows several successful OEM product offerings in the professional audio market with companies like Sennheiser, Crest and others. About Future Sonics Future Sonics Incorporated celebrates its 20th anniversary of their award-winning Ear Monitors® brand in 2005 and is the original innovator and industry leader of personal monitoring products and systems for major tours, venues, artists, engineers, broadcasting and houses of worship worldwide. Their dedication to excellence in sound quality, reliability and personal service continue to serve the industry's professionals with their custom-made Ear Monitors® brand, universal fit products, consulting services and complete system development as they have since 1985. Future Sonics products are available online at www.futuresonics.com and via their preferred provider network. About XtremeMac XtremeMac, the iPod Xperts, designs, manufactures and markets innovative accessories for Apple's iPod. XtremeMac debuted its line of iPod accessories in January 2002 at Macworld Expo, entering the market as one of the first manufacturers of iPod accessories. XtremeMac products can be purchased online at www.XtremeMac.com, at The Apple Store, and through XtremeMac's network of resellers and distributors. Company Website: http://www.xtrememac.com Press Contact Jennifer England Public Relations Manager email: jennifer@xtrememac.com voice: 1-954-385-9877 Ext. 111

just thought I let you guys know.

 

[wowie11]

This sounds great, I've always been a fan of the Future Sonics EM3 (ever since I got it anyway) and I think that it's rare to find a company that makes their own proprietary drivers instead of enhanced hearing aid drivers. It looks like we're going into a great time for canal phones. The competition that is going to ensue with all the products that are arriving into the market will hopefully result in lower prices and better products.

Good news for us!

 

[blessingx]

This is cool, but since XtremeMac has nothing to do with Macs any longer (only iPods now) I wonder if their 'brand awareness' is what it should be.

 

[3lusiv3]

Has anybody heard the XtremeMac FS1?

I don't think they are available yet, but a local web site says they should have stock in a week. I'm thinking of buying them.