Actually Bose QC15s cancel an amazing amount of noise. This is pretty irrelevant on head-fi since most people here are 100% focused on sound quality. That is how it should be, but unfortunately I am in school right now and without the Bose I would not have a place to study, but with them I can study anywhere. The noise canceling is that good. I haven't heard anything that compares, including the beats, and I agree that people are buying into it just because its the thing to do these days, but believe me the Bose actually work and I did not get them because its a fad. I got them because I was fed up at the loud ass people that go to my favorite cafe and ruin my focus.