doubtful that apple will improve the headphones. They'll hire something like sennheiser, Harman, Beyerdynamic, etc if they are smart. I doubt the sound will improve purely through apple intervention though. If they do improve, then expect beats studios to cost 400$ instead of 300$. That's apple. Making things that don't even remotely compete with its adversaries, yet somehow outselling them. Ex:1,600$ Macintosh, 600$ iphone, 300$ iPod touch. Better alternative: 1,600$ Alienware or other gaming computer(or if you want the equivalent of a 1,600$ Macintosh, you can buy a 500$ desktop windows or Linux. By equivalent, I mean speed.) 400$ Nexus 5, and FiiO X3/5, Hifiman music player... Etc.