Maybe it is just a marketing ploy for the gold plated plug- which prevents oxidation so basically it won't tarnish/rust. Either that or :twirls finger beside head & whistles:
grinch, iirc, gold is anything but tough. gold is one of the softer metals, but extremely corrosion resistant. nickel, however, is tough, which is why it covers the other 50% of the plugs in the world.
anyhow, it's still marketing ********. another entry in the marketing lingo bible, joining luminaries such as 'powerful bass' and 'studio reference model'.
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