Yeah it is the first. I wish ALL had detachable cables too. That's cool. They look nice too. My sister wanted earphones for her b'day a few mos ago, but didn't want anything too pricey, so I ended up getting her these Sony IEMs, which she said she really likes. Got her a 3 or 4 year warranty as well. The color is cool on them also. Yeah I saw that article earlier or yesterday on my Flipboard app. It's nice to see Sony get praise (along with HTC & LG), although tbh, I don't think Sony really "emphasizes" high-quality DACs as they do "Hi-Res", which I kinda hate b/c they way they market it is the way others do and it's total BS. The idea that it sounds better just only b/c of the higher resolution annoys me b/c it's not true, as I've proven to you many times. LG and HTC however DO emphasize their DACs, which I like. Sony if anything seems to wanna keep that sh*t a secret. lol Try to find the DAC info on ANY of their phones from the last couple years............good luck! lol Overall I did like the article though. Hopefully with the V30 LG can succeed where HTC failed in terms of phone SALES. If it sells well, then I think we'll see more and more attention put on audio quality by other manufacturers too. The sooner the better. I put more stock in what we found out earlier from that guy in the XZP thread who said the AHO on the XPZ being enabled is what put it over the edge. So WITH AHO enabled, I would prob put the XZP and XZ1 up with the U11 (or 10? Still not sure which one is better on sound) and the V30.