My measurement stick is decency...capitalism, comunism, imperialism, all those are temporary. But that's philosophy. I have nothing against people making profits and a decent living. But selling something for 10x the manufacturing price is *not* decent it is roberry. And marketing and advertising can also be decent..noone needs the voodoo fog. A simple ebay search will show many well built OFC/OCC cables in the $50-100 category and silver cables in the $100-200 category. Guess those vendors went to a diff business school. Cause I highly doubt that anyone is running cable charities.