In a market full of BS and snake oil such as the audio hobby, with unproved claims here and there under the premise of "subjectivity", people that lack the very basics of electricity, acoustics and how they brain and ears work (thus easily to manipulate and influence), why a scientific approach (whether it is from Amir or anyone else that can potentially replicate the results) should have a bad influence on it? Is using fancy words in a review to appeal to the emotional side without any rational support (and I mean rigorous and controlled blind tests) a better influence then?
ASR members are not the only ones that base their purchasing decisions on demonstrable facts rather than subjective opinions, even Schiit knows that there is a market for both.