Same here. I do hear (or imagine to hear) tiny differences between certain cables and interconnects, but not really anything pronounced enough to warrant paying an arm and a leg for them. There's obviously a huge jump in quality from something like an Amazon Basics interconnect to, say, a Snake Oil Taipan, but beyond that, the return on your investment curve drops off like crazy. At least from where I'm standing.
That said, there's one exception to that "rule": Speaker cables.
And that one totally snuck up on me, too.
About a year ago, I decided to replace the speaker cables I was using at the time because their connectors split to only about four inches apart, and only did so under a little bit of strain. With mono Aegirs and Vidars, that wasn't exactly ideal. Not strained enough to have me worried about the cable or the binding posts, but still enough to bother me.
The ones I was using were 12 AWG stranded "oxygen-free" copper, and I never really had any complaints about the sound I was getting.
I replaced them with cables of the same length, although about three times more expensive than the old ones were, and made of 14 AWG 6N OCC single crystal copper. Lots of mumbo jumbo that I don't care much about, and yes, also thinner conductors (14 vs. 12 AWG) than the ones they replaced. But they look really nice, so there's that. ;p
What I got from that change, and I don't use that figure of speech lightly here, almost literally blew me away. Having changed nothing else, the highs I got were noticeably clearer than they were ever before. But the biggest change was in the bass: It was always there with the old speaker cables, but now it gained a much fuller body. The bass didn't necessarily got any lower or louder, but it gained a metric Schiit-ton in definition. Before, an upright bass sounded like an upright bass alright, but now, it sounded like an upright bass that's standing right there in front of you inside the room.
Up to that unexpected "happy little accident", I didn't really believe that cables would (or even could) make such a huge difference. But since then, at least when it comes to speaker cables, I'm a believer.
(Although I will still vehemently refuse to believe that you get your money's worth when you spend more than, say, 200 bucks or so on a speaker cable. Beyond that, I really do believe that you're mostly just buying some proverbial snake oil.)
The other thing I've never had the chance to try myself, and would love to give a shot at some point, is to play around with a number of different power cables. I think that a higher-quality cable might actually make sense specifically for power amps, and I hear that you get some interesting results if you use a cable that has conductors that are both, stranded and solid core. The reason why I haven't tried anything in that regard yet is because the quality of the power that I get out of my wall is certifiably horrendous. I live at an apartment complex, and the way things are wired around here means that I am sharing my connection to the city's grid with 99 other units. I don't get any noticeable spikes when a neighbor starts vacuuming or their AC, fridge, or dryer starts up, or anything like that. I had it like that for the few years I lived in a 1920s-era high-rise in San Francisco, so it could definitely always be worse. But it's not exactly great, either. So before I play around with power cables to see if I can hear a difference, I'd like to make sure first that the power I feed into the system is as clean as possible to begin with, as that's pretty much guaranteed to make a much bigger difference than any power cable could ever provide.
I've tested a handful of power conditioners, but they do jack-schiit for me, to be honest.
I have also looked into PS Audio's PowerPlants, but for what my gear can potentially draw I would need to get a single 20 or two 12s, but those are priced a tad steep for my taste.
I really wish Schiit would consider making power regenerators. At their core, they're essentially a sine wave generator strapped to the input of a beefy power amp. There's of course quite a bit more to the controlling end of things than just that, but it's not exactly rocket surgery, either. Nothing that Schiit hasn't done in some shape or form before.
I'm definitely not holding my breath, of course, but a boy can dream, right? ;p