Schiit Happened: The Story of the World's Most Improbable Start-Up
May 22, 2019 at 10:08 AM Post #46,741 of 148,691
Welcome to the thread, @marka250 .
21st century retail. Eeek. As a customer, I expect to pay a bit extra when I go to retailers. I'm paying for the right (?) or privilege (?) to try out gear. Unfortunately, I wonder how many customers (like me) will walk into places like Bay Bloor Radio (downtown T.O.), try out some expensive gear on the display wall, and buy it online. Sincerely - it must be maddening to be a salesperson and watch that happen repeatedly.

ScubaMan-- Back in the last Century, I worked retail in a camera shop, (when they still shot film) and we had a regular group of equipment fondling customers who would come in and grill us for technical data, and then go buy the equipment from retailers in NYC, who advertised in the back of photo magazines. Many found out later that they had gotten a 'better price" because those goods were 'grey-market' and did not come with the full Nikon/Canon warranty.
Film, retail, and grey market...all memories of pre-internet, pre-digital times gone by.
 
May 22, 2019 at 10:13 AM Post #46,742 of 148,691
Many found out later that they had gotten a 'better price" because those goods were 'grey-market' and did not come with the full Nikon/Canon warranty.

That's the scenario that I avoid on major purchases.
I think full warranty is very important. Just old school that way :)
 
May 22, 2019 at 10:21 AM Post #46,743 of 148,691
ScubaMan-- Back in the last Century, I worked retail in a camera shop, (when they still shot film) and we had a regular group of equipment fondling customers who would come in and grill us for technical data, and then go buy the equipment from retailers in NYC, who advertised in the back of photo magazines. Many found out later that they had gotten a 'better price" because those goods were 'grey-market' and did not come with the full Nikon/Canon warranty.
Film, retail, and grey market...all memories of pre-internet, pre-digital times gone by.

That's the scenario that I avoid on major purchases.
I think full warranty is very important. Just old school that way :)

The retail of my teenage-years (1985-89) and 20s (1990-2000) just can't compete. I want those warranties. I've also learned to read the fine-print. Even in 2019, I've stumbled across intriguing smurf-blue headphones that... when I contacted their online salesperson... told me that the 2 year warranty was invalid outside the USA. Pity. :triportsad::triportsad::triportsad:
 
May 22, 2019 at 10:21 AM Post #46,744 of 148,691
I sold Hi-Fi in the 80's and 90's. While you are correct that most electronics have a 40% margin at retail. Video was more like 20-25% and speakers and accessories was 40-60%. In a small, low volume hi-fi shop I can tell you that 20% off was a big deal and uncommon for us. A high volume retailer in a big city might be able to do deep discounts back then, but it's not likely today unless a dealer is trying to blow out old models.

What has changed? How about disproportionately escalating rents and utilities, local regulations, etc that raise your break even point. In the 90's the magic number to stay in business was maintaining a 28-31% margin.
This is what's nice about Schiit and cutting out the retailers. You get to buy stuff at what effectively would be dealer cost if it were sold through traditional channels.
You are totally correct about the escalating overhead costs. In the early 2000s, I worked in the telecommunications field, our magic number was 35% gross margin.
 
May 22, 2019 at 12:54 PM Post #46,746 of 148,691
I think if you get the LS50s, you should get 1 or 2 Vidars and skip the Aegir. If it was me, I'd also want a sub to add low end with the LS50s since they don't have much extension (~80 Hz). I have a pair of Magnepans that are 86 dB, and having 2 Vidars worth of power or more there is the way to go. These go down to 40 Hz, but I still ended up getting a sealed sub with the level and low pass set to integrate them with the 1.7is.
The Aegir would be better with something like Klipsch or Tekton
https://www.tektondesign.com/impact-monitor.html

If I was going for monitors, I'd probably get a pair of HS8, and skip the separate amp altogether, just feed them with a Freya or some other balanced pre.

I'm getting the message that 2 Vidars are the way to go if I stay with the KEFs; I was already thinking of the KEF sealed Kube 10b, so I guess by skipping the Aegirs I may have just saved ~$200 toward that purchase!!

Thanks again to all for the feedback!
 
May 22, 2019 at 1:12 PM Post #46,747 of 148,691
RE: KEF LS50s & amps

I am listening to my KEF LS50s now in near field at office (likely 1m distance) with a low power amp.

Setup is Yggdrasil v2 -> Magni 3 HP amp -> Pre-out to FiiO A1 class D amp (14 W/ch)

https://headfonics.com/2011/06/fiio-a1-digital-speaker-amplifier-full-audio-conquest/
fiio-a1.jpg



Gets plenty loud for nearfield. Just depends on distance and volume level.

My Ragnarok was at Schiit repairs, so will return to duty soon.
Magni 3 was a B-stock purchase for headphone duty while the Ragnarok was out.
I have thought about a Rag2 or Aegirs in the office with a new pre-amp.
 
May 22, 2019 at 2:06 PM Post #46,748 of 148,691
Let me show you how it works here in the Netherlands.
Pretend something is listed as 100 coffee beans.
VAT is 21% income tax is 30% and dealer cost is 40% of the list price (ie 40 coffee beans)
Selling for 100-21%=79-30%=55,3-40=15,30
So the seller earns a whopping 15,30 coffee beans on the product without deducing costs to stay in business.
What was it precisely you wanted to proof? I guess you agree.
He has to pay his personnel, location, energy etc.

Interesting, I always thought VAT was on top of the price since it's a Value ADDED tax, so instead of the customer paying 100 beans you would think he would pay 121, and the dealer would get 100 - 30% = 70-40 = 30...

I've also worked in HiFi retail, and know the cost of most products, I refuse to pay anywhere near retail when I buy from shops, however I also always handle my own tech, setup etc...

I wish more manufacturers would follow the Schiit model in this regard, I'd much rather give my money directly to the manufacturer and cut out the not needed (for me at least) middle man jacking the price up 25 - 50%...
 
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May 22, 2019 at 2:19 PM Post #46,750 of 148,691
Realised I haven't subscribe to this thread! Been a Valhalla 2 owner for 2 years and a Gumby owner a couple of months ago.
 
May 22, 2019 at 2:28 PM Post #46,751 of 148,691
In Europe retailers are obligated to list consumer prices including vat.

It is something I miss from Australia and Europe. It makes it so much easier to know how much you are going to have to pay ahead of time rather than trying to figure out how much tax is going to increase it. Well, unless you live in a state like Oregon which has no sales tax...
 
May 22, 2019 at 3:12 PM Post #46,752 of 148,691
Let me show you how it works here in the Netherlands.
Pretend something is listed as 100 coffee beans.
VAT is 21% income tax is 30% and dealer cost is 40% of the list price (ie 40 coffee beans)
Selling for 100-21%=79-30%=55,3-40=15,30
So the seller earns a whopping 15,30 coffee beans on the product without deducing costs to stay in business.
What was it precisely you wanted to proof? I guess you agree.
He has to pay his personnel, location, energy etc.

The income tax comes after paying costs.
100 - 21% VAT = 79 - 40% dealer cost = 39 coffee beans - 30% income tax = 27.3 coffee beans on the product before overhead costs. And the overhead expenses would further reduce the income tax (but also the net beans in pocket).
 
May 22, 2019 at 3:17 PM Post #46,753 of 148,691
The income tax comes after paying costs.
100 - 21% VAT = 79 - 40% dealer cost = 39 coffee beans - 30% income tax = 27.3 coffee beans on the product before overhead costs. And the overhead expenses would further reduce the income tax (but also the net beans in pocket).
Yes there's that.
Indeed this is for some vendors the only way to make money.
 

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