Schiit Happened: The Story of the World's Most Improbable Start-Up

[catspaw]

I wasn't sure either on first blush, but I think I took a different opinion. There's a blend of truth and humour in his response, so I didn't take it entirely literally. As said in a previous post, I'm a product manager, not a marketing executive so please take this as a humble opinion or understanding.

Market research tells you the way things are moving right now. Right now being the key bit there to me. You know what people say they want right now, because they are only too keen to tell you. You know what your competitors have out right now too, because, well, they advertise. But you don't often know what they are working on.

Will people have the same opinion at the time of product launch? If you've engaged with them well enough and I think Jason does,then yes. But do you know what people want in a years time? I.e. will their needs change? You have to tell them in a lot of cases, and as Jason said, have a bit of a guess. Your guess should be backed up with some good engagement, USPs that you think your market will appreciate and a schiit hot price.

Rob
Sat on train, currently enjoying my dt770s drowning out the world, but dreaming of mobile schiit.

Good point.
If I remember correctly Jason also mentioned that some of their products keep selling very well while others not so much. It could actually be an interesting exercise to see what products are selling the most and why, then see if it fits with the data that you could get from putting forum opinions into a excel.

 

[KoshNaranek]

Now you can have Schiit AND Shinola

https://www.shinola.com/audio-teaser.html

 

[ray-dude]

Now you can have Schiit AND Shinola

https://www.shinola.com/audio-teaser.html

 
 I adore my Shinola wallet.  By far the best wallet I've ever had.  To keep from drifting too far, perfect place to hold the credit card I will use to order the Gimby 2  

 

[Jason Stoddard]

Aaannd...a quick update on Freya first articles. 
 
Argh.
 
Bottom line: there will be a delay. The boards are the culprit. While one looked OK, and performed OK, for the show, there are some internal problems (they are 3-layer boards, and yes, they are electrically tested, but we've seen situations where electrical testing doesn't tell the whole tale, and this appears to be one of them.) 
 
So, we're getting replacement boards from the supplier. This will take about a week. Beyond that, things should move fairly quickly--as in, I'd still expect Freya to ship this month at this point in time. However, I've been surprised before...so we'll see.
 
Argh.

 

[Muinarc]

  Aaannd...a quick update on Freya first articles. 
 
Argh.
 
Bottom line: there will be a delay. The boards are the culprit. While one looked OK, and performed OK, for the show, there are some internal problems (they are 3-layer boards, and yes, they are electrically tested, but we've seen situations where electrical testing doesn't tell the whole tale, and this appears to be one of them.) 
 
So, we're getting replacement boards from the supplier. This will take about a week. Beyond that, things should move fairly quickly--as in, I'd still expect Freya to ship this month at this point in time. However, I've been surprised before...so we'll see.
 
Argh.

 
Back in my day we point-to-point wired everything and didn't have to deal with these "boards" you speak of.....
 
 
 
Sigh, progress right? At least once you get them down they'll be much more consistent and easier to replicate!

 

[KoshNaranek]

  Aaannd...a quick update on Freya first articles. 
 
Argh.
 
Bottom line: there will be a delay. The boards are the culprit. While one looked OK, and performed OK, for the show, there are some internal problems (they are 3-layer boards, and yes, they are electrically tested, but we've seen situations where electrical testing doesn't tell the whole tale, and this appears to be one of them.) 
 
So, we're getting replacement boards from the supplier. This will take about a week. Beyond that, things should move fairly quickly--as in, I'd still expect Freya to ship this month at this point in time. However, I've been surprised before...so we'll see.
 
Argh.

 
 
Dear Jason,
 
Don't Sweat it.
 

 

[Brubacca]

Aaannd...a quick update on Freya first articles. 

Argh.

Bottom line: there will be a delay. The boards are the culprit. While one looked OK, and performed OK, for the show, there are some internal problems (they are 3-layer boards, and yes, they are electrically tested, but we've seen situations where electrical testing doesn't tell the whole tale, and this appears to be one of them.) 

So, we're getting replacement boards from the supplier. This will take about a week. Beyond that, things should move fairly quickly--as in, I'd still expect Freya to ship this month at this point in time. However, I've been surprised before...so we'll see.

Argh.

It's a awesome that you are willing to share. Thanks for the update

 

[RCBinTN]

Argh - but thanks for being transparent.  I'm sure the Freya will be worth the wait!

 

[Brubacca]

The Shonola TT is being done with VPI. It should be a good table.

 

[belgiangenius]

I agree.  The fact that you share this information is part of what makes Schiit such an awesome company. 
 
It's Friday.  Everyone go drink beer. 

 

[GrouchoMarx1933]

Just gives us more time to save up for the hit to our wallets.

 

[watchnerd]

   
 I adore my Shinola wallet.  By far the best wallet I've ever had.  To keep from drifting too far, perfect place to hold the credit card I will use to order the Gimby 2  

 
Why would I buy a turntable from a wallet maker?

 

[GrouchoMarx1933]

I suspect that Shinola is not going to be very good, but I would be happy to be proven wrong.

 

[sublime9]

3 layer boards? That is really unusual. Isn't that a lot more expensive than a 4 layer board? 

 

[DivergeUnify]

How do i get the ape schiit poster?