Balthazar B
500+ Head-Fier
Yeah, I've been wondering about that repeatedly, that selling lifetime subscriptions can not be a viable business strategy for the company...
Some people will probably be unhappy about this, but in the long run this should be better even though it will cost us more, since it will keep the company alive and the software maintained.
OTOH, they had better have gotten the timing right. If the major players -- the latest of which is Amazon -- decide that Roon isn't going to do much for their business, they may never sidle under that umbrella, which will pretty severly limit the appeal beyond the Tidal-Qobuz-server core (there are a constrained number of John Darko types out there). Little doubt that Amazon's ambitions are to completely dominate the space, and essentially reproduce what Roon is doing, only with its own combination of services, hardware, and partnerships. Heck, they could probably out-Roon Roon itself if they see this strategically as a growing market from which they can derive most of the benefit the more and longer people adopt it. Sort of the Amazon turnpike.
By getting the timing right, it comes down to how much money people will spend with Roon over the next 3-4 years. If they would have made more selling $499 life relationships rather than from short-term users, then in retrospect it may turn out to be a bad move cutting off that spigot prematurely. Should all become clear(er) over the next couple of years.
FWIW, for us, Roon is at best an curious luxury to consider, but not especially appealing since most of the services/sources we use want nothing to do with Roon, and we pulled the plug on our audio content server long ago. While their new wrinkles are interesting (for us, and IMHO crucial for Roon's viability), it's probably nothing that Amazon, Google, Apple, Spotify, etc., could not easily clone if it appears to be helpful for growing their music services user base.
Sorry if this seems depressing, but over my lifetime I've seen way too many innovative small companies rendered obsolete astonishingly quickly by larger, better-capitalized (and in most cases better managed, TBH) incumbents and behemoths.
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