I've always thought Schiits first goal on the Sol project was to to make the best sounding turntable they could, within their means. From the blurb of Conrads paper that Jason shared, it seems to me they only talk about ways to make the record player sound better. I'm sure it will be am amazing cost/performance ratio product for the folks who buy it. I might be able to justify buying it by telling my wife it's art for the basement family area. It looks good in my book, as long as it sounds good.