I would be lying if I said the "Made in USA" didn't influence my decision to buy Schiit products. That being said, the primary reason I buy Schiit products now is because they sound good to me. The reason I initially bought my first piece of Schiit was because of Jason's snarky descriptions on the website (I think it was the audiophile not meaning stick-up-the-ass comment). Some may find this just as pointless as buying for the made sticker, but I felt I had to give some props to a fellow smartass. Different people buy things for different reasons. Most of them aren't inherently "wrong" (except for maybe anyone who buys beats headphones ..... [joke]). If someone decides to not buy Schiit now because they don't have a made sticker, their loss. I don't think Schiit's target market is primarily "people who only buy 'Made in USA' products". I think there is a pretty good chance their target demographic is "people who enjoy good sounding audio at reasonable prices". Maybe I'm just a doofus.