Rogers False Advertising

[mrdeadfolx]

Can anyone look at this picture and have any question that this is false advertising? I have been hearing radio commercials for months about this phone, with a daughter asking her mother to get her one of these "8 gig music phones, that hold 10,000 songs!" Every time I listen to it I wonder how gullible or technologically challenged a consumer must be to buy this phone and actually expect to get 10,000 songs onto it. I have an 8 gig nano, with 156 kbps songs on it (a mediocre bit-rate in itself), and I have maybe 1,600 songs on it. In order to fit ten thousand, I would need to listen to one minute songs, ripped in mono at an am-radio quality bitrate. How in the hell are they getting away with this? Isn't it illegal to blatantly falsely advertise a product?

 

[vcoheda]

yeah. seems off. generally an 8GB player can hold 2000 songs at 128Kbps.

 

[scott_d_m]

I guess if you rip your music to 16 kbps it could be possible.

 

[goldenratiophi]

"You Suffer" by Napalm Death (wav; iTunes tells me 4 seconds, 1411 kbps)
x10,000
= ~6.73 GB

I fail to see the problem.

 

[NeObliviscaris]

yay we can split 2000 songs into 10 second bite sized pieces, bam, 10,000 songs done .....

 

[Kirosia]

If my daughter asked me to buy a $200 phone, I'd hand her a shovel and tell her to start digging.

 

[mbriant]

Certainly seems like false advertising to me. You could start by reporting it here: About.com: http://www.adstandards.com/en/index.asp The other way these situations seem to get quickly addressed is for someone to sue them and hold a press conference announcing the lawsuit.

 

[DanT]

Here my guess. It only work if you buy through rogers music store Which use Melodeo accPlus technology

CIRPA: Rogers Wireless Offers Full Song Downloads to Cell Phones
Quote:

[...]The technology for Rogers Wireless MusicStore is provided by U.S.-based Melodeo Mobile Music Service[...]

Which according to this brochure
http://www.codingtechnologies.com/ne...elodeo_eng.pdf

Quote:

aacPlus is AAC coupled with Coding Technologies' patented Spectral Band Replication (SBR) and Parametric Stereo technologies. SBR and Parametric Stereo are groundbreaking audio compression techniques that dramatically reduce the size (bit rate) of digital audio files while maintaining the same audio quality. In third-party listening tests, consumers found comparable quality between music files encoded at 128 Kbps in MP3 versus those encoded at 32 Kbps with aacPlus. This level of efficiency fundamentally changes the economics of digital music delivery and enables new applications in mobile and digital broadcasting. Coding Technologies’ aacPlus has been adopted in standards from 3GPP, DVB, DVD Forum, MPEG, and others and is quickly becoming the defacto-standard for mobile handsets worldwide.

Meaning you buy 32 kbps from the store. (Which some moron kid think it sound exacly like a 128 kbps MP3)

At 32 kbps it can fill 10,000 song.

I don't use rogers phones nor rogers store so I can't tell what format is used but that seem a very plausible way to store 10,000; at 32 kbps accPlus

They didn't say anything about the quality of those 10,000 song

EDIT:
Calculate from google

(32 kbps) x 3 minute x 10 000 = 6.86645508 gigabytes

So it works

 

[mbriant]

Quote:

Prices range from $1.25 to $1.99. Rogers Wireless will charge a download fee of one dollar for dual delivery of songs to a cell phone and to a PC.

X 10,000 .... That would make one heck of an expensive 32 kbps library.

 

[ecclesand]

Quote:

Originally Posted by Kirosia /img/forum/go_quote.gif If my daughter asked me to buy a $200 phone, I'd hand her a shovel and tell her to start digging.

Kiro...I gotta ask. Digging what?

 

[musicmind]

This is one of my pet peeves as well. Using something that has no fixed predetermined size as a storage metric is just meaningless, but all mp3 player vendors seem to love doing this.
Maybe unbeknownst to me, the Standards Institute in Paris have a standard mp3 file on display, right next to display of the kilogram and the metre.

I assume that because the ad says "up to 10,000", a false advertising charge would stick.

 

[shigzeo]

it is after all a Sony phone and Sony have been nitorious for pushing very low nitrate music since... Forever.


Before the advent of lp and atrac 3 one
md was one cd - fair enough given that atrac is decent. Enter the PNP Market and suddenly they push 132atrac and then 64kbps and finally even 48kbps. Rogers too is rubbish but Sony are probably at the reins here for optimistic advertising

 

[AlanY]

Quote:

Originally Posted by DanT /img/forum/go_quote.gif Meaning you buy 32 kbps from the store. (Which some moron kid think it sound exacly like a 128 kbps MP3) At 32 kbps it can fill 10,000 song. I don't use rogers phones nor rogers store so I can't tell what format is used but that seem a very plausible way to store 10,000; at 32 kbps accPlus

aacPlus isn't bad for Internet radio stations, but it's really sad they expect people to pay full price to buy 32 kbps tracks.

 

[musicmind]

Quote:

Originally Posted by DanT /img/forum/go_quote.gif Meaning you buy 32 kbps from the store. (Which some moron kid think it sound exacly like a 128 kbps MP3)

I once met someone who was under the impression that midi was a superior compression algorithm because the files were so much smaller than mp3. Guess he hadnt bothered to listen to any midi files.
Why settle for 10,000 32 kbps mp3s when you could have up to 100 million midis of your favourite tunes?

 

[Kirosia]

You can't even illegally download 32kbps files, they're so crappy.