No, it doesn't insult me. In fact, I found his claim accurate. The population he cites probably does not include you, and I know it doesn't include me. But I seriously doubt that for most people who own iPods (excluding Head-Fi members) that sound quality is the most important factor. If it were, why has Apple lagged behind other manufacturers, such as Cowon, iRiver, Creative, in terms of audio quality (they certainly beat them in sales. But for all purposes, sales constitues a host of other factors [popularity/fashion status, ease of use, accessories, etc.]). They still don't offer custom EQ, despite the cries of scores of reviewers and consumers who have lamented for it. Granted, one can achieve sound quality that equals or exceeds the audio quality of the other mp3 players with accessories, third-party equipment, and even modifications like the iMod. The player itself, though, trails at least three of its competitors, who may not equal Apple's marketing and sales, but certainly has them beat in SQ.