Press Release The music and sounds played in today's popular nightclubs create excitement and fun for patrons. Pioneer Electronics (USA) Inc. has incorporated those emotions into developing its new line of "Superior Club Sound" headphones. The SE-MX7 and SE-MX9 on-ear headphones and SE-CX8 and SE-CX9 in-ear headphones not only focus on producing the snappy midrange and low bass response encountered in nightclubs, but also offers great sound quality, maximum comfort, and fashionable modern designs. The on-ear MX models incorporate a variety of features including large drivers and advanced bass level control, while the in-ear CX models include a new technology called "Bass Exciter" that enhances the music listening experience. "Our goal is to capitalize on our experience when listening to music on the new line of Superior Club Sound headphones," said James Krodel, senior vice president, for the Home Electronics Division of Pioneer Electronics (USA) Inc. "We've tuned each model to bring that feeling of being in a nightclub, where you can feel the bass and hear the details of the music as if you were there." MX Series On-Ear Headphones SE-MX9 Based heavily on Pioneer's highly renowned HDJ-2000 DJ headphones, the flagship on-ear SE-MX9 model is equipped with the same 50 mm drivers for increased bass response. Its larger drivers put emphasis on producing the lower octaves (20Hz-160Hz) in music for increased low frequency impact, enabling Pioneer to tune the headphones with a club-like response. The audio quality of the SE-MX9 headphones is equally matched with a modern, yet elegant cosmetic design, offered in three attractive colors: Bright Silver, Indigo Black, and Bright Copper. The model utilizes a full length urethane head pad and ear pads, both wrapped in synthetic "protein leather" providing exceptional comfort and fit. The model includes a 1.2m tangle-free and a detachable D-shaped cord with a built-in microphone and a remote control for tracking up/down and answering incoming calls. With the SE-MX9, Pioneer includes a carrying pouch, a second 2m cable for home use, in-flight adapter, and a 6.3 mm full size jack adapter. SE-MX7 The SE-MX7 headphones take a different approach to producing increased bass response and snappy midrange with the use of dual 40 mm drivers in each ear piece. The drivers work in sync to improve bass response at lower frequencies and provide the hard hitting bass found in club audio environments. For additional bass enhancements, the SE-MX7 includes an Advanced Bass Level Control built directly onto the ear cups. With a touch and rotation of the outer housing, users can quickly dial in their preferred level of bass output which can be increased to as much as eight decibels (8dB). For aesthetics, the SE-MX7 features a molded headband design that flares toward the ear cups. Available in matte colors of white, black, blue, and orange, the headbands utilize a durable, high quality rubber-like finish on the outside with a soft urethane head pad, and the ear pads are wrapped in polyurethane-leather on the inside for comfortable long wear. The line-up also includes a 2m cable with a built-in microphone, a remote control for tracking up/down and answering incoming calls, and a carrying pouch. The Pioneer SE-MX9 and SE-MX7 are available in May with suggested retail prices of $299.99 and $199.99 respectively. CX Series In-Ear Headphones The CX models go beyond the traditional in-ear headphone design with the use of larger casings for the revolutionary Bass Exciter technology found on the back of the earpiece. The Bass Exciter technology incorporated into both the SE-CX9 and SE-CX8 provides a physical enhancement to music listening by generating low frequency vibrations produced by the headphones. Like small pistons, the Bass Exciter 'moves back and forth at the same low frequency rate of the music, causing the body of the headphones to vibrate and giving users a sensation of deeper bass reproduction. SE-CX9 Two Way System - The SE-CX9 incorporates a "hybrid" 2-way driver system to coincide with the newly-developed "Bass Exciter" technology, all encased in an aluminum body. While the Bass Exciter generates low-frequency vibrations for increased sensation of bass output, the two way speakers provide efficient mid- and high-frequency audio reproduction, optimal for listening to different types of music. Balanced Armature Driver - Utilized in high-end headphones, the model features balanced armature drivers for increased electrical efficiency, resulting in less distortion and better sound quality. Use of the technology produces sharper and clearer sound over a wide bandwidth, especially helpful in producing clear instrumental and vocal sounds. Detachable Cord - The model includes a 1.2m OFC litz detachable cord with an in-line microphone and a remote control for tracking up/down and answering incoming calls. Earphone Tips and Accessories - The unit also includes three silicone tips (S/M/L) to accommodate different sizes of ear canals for maximum comfort, fit, and noise isolation. In addition, the model includes a protective carrying case and in-flight adapter. SE-CX8 Dynamic Driver - The SE-CX8 makes use of large 9.4 mm drivers for efficiently producing a wide frequency spectrum of sound for different types of music listening. The diaphragm of the speaker is made of lightweight CCAW (copper-clad aluminum wire), critical in producing rich bass and clearer mid- and high-frequency response. Detachable Cable - The model includes a 1.2m OFC litz detachable cord with an in-line microphone and a remote control for tracking up/down and answering incoming calls. Earphone Tips - The unit also includes three sets of silicone tips (S/M/L) for maximum versatility to suit different size ear canals, provide a comfortable fit, and isolate external noise. The Pioneer SE-CX9 and SE-CX8 will be available in May with suggested retail prices of $299.99 and $199.99 respectively.