I've gone back and forth about that very topic with various other writers, readers, and just normal people not in the tech world at all. It's a purely subjective argument dependent on a number of factors and I'm determined that one side will never be able to convince the other for or against the use of such words. Was it not the best place to use it (if there ever is one)? Perhaps. But I do not write because I want to be seen by/acquired by/work for your typical journalistic entity (such as the NYT, WP, or any other "old school" news outlets).
Most of the time I write more conversationally. Whether you consider that unprofessional or not is not something I lose too much sleep over anymore. Everyone is different, how they prefer to consume news/information is different, as are the own moral/spiritual views on things and how that affects how they read/consume news and information. I'll never be able to please anyone fully and will honestly turn many people away in disgust. It is what it is. I write about what I want, how I want. If you happen to enjoy it, well, then I'm happy. If you don't, I'm at least willing to hear you out as to why.
The above isn't meant to come off as harsh or condescending.