I'm only repeating this information because you asked, Bluesaint: Talk to Michael Ruski in the Sony room. He's on vacation this week but he'll be back next Monday and he'll give you the correct price. He's also the only one who knows about high-end audio. He worked at Harvey's and Sound by Singer long ago. Those places just don't pay salespeople anymore.
I was just at J&R today -- there are now 963SAs in both high-end rooms on the second (audio) floor. Time was, the 963 was only shown downstairs in the TV/DVD room.
Isn't it time for some new universal player to trump this one in sound quality and price? I love mine (it sounds majestic), but I do wish it played DVD-A discs, since the latter format seems to offer quirkier fare.