Is it really a shock? I think the writing was on the wall when they canned the Sonica DAC and all of the other Sonica related products. Also, they never invested much in marketing anything that wasn't Mobile Phone related - not to mention the whole thing about high-end audio quality included with the Blu-Ray players. I believe that did more to confuse the mass market than anything else. I, for one, will be sorry to see them go because my BDP-105D was a really awesome, high-quality machine.