TheOneInYellow
1000+ Head-Fier
Rather than Onkyo being priced at AK prices, I think the opposite: AK products should be priced at Onkyo prices.
The debut of players like the Questyle QP1R and Onkyo DP-X1 which offer great quality at a quarter of AK's prices has been a godsend for us consumers.
I actually agree!
And disagree.
Why?
Without Apple, AK, Beats who charge crazy prices for gear, competition would be stagnant. (Ok, ignore most of the Beats line but we must remember that their marketing engine has furthered our community and competition).
What each company has done is create great ergonomical pieces of gear that appeals to specific markets.
Such gear might have existed before (Creative DAP's, Microsoft Tablets and Sony UMPC's/Clie, most headphones) but never marketed or made appealing in the way these companies (amongst others) did.
Then competitors, either established or new, saw this, and marched in.
Samsung, Sony (rebirthed), CEntrance, Schiit Audio, JH Audio, Noble Audio, FitEar, Denon and Fostex, Audeze, HiFiman, so on and so forth.
AK devices filled a big niche, and then some by capitalising on the bespoke audiophile industry with quality gear at huge prices.
It works.
Sony, I think, nearly broke this with ZX1 but went backward with ZX2 (and PHA-3) price wise, as other devices existed with similar hardware but lower prices at the sacrifice of ergonomics.
Questyle hit new ground with a current-based amp DAP (Bakoon only make amps), and though not like new Android DAP's, the appeal of the QP1 and QP1R are truly TOTL SQ devices (yes I think they really are the best of all DAP's based on EVERY USERS FEEDBACK). Then add a nifty, beloved click wheel of yore. Pure joy!
All of this was necessary for a company like Onkyo, and commanding it's sister Pioneer, to be disruptive and show off what a DAP (or two) should be priced with consumers in mind.
The AK Jr and FiiO X7 costs similar to the XDP-100R! Unbelievable!
Headphones, tablets, DAP's, all started somewhere, but the original big companies who re-imagined existing products will still have a fan base, but other companies have certainly disrupted them.