Okay guys, I seriously thought the whole 320 kbps vs. lossless was placebo effect. I did an experiment years ago with my Shure 530s and, even with confirmation bias, could not tell the difference between the two if I was honest with myself. The K10s are the first earphones I've ever had where the difference is, like, highly noticeable. Night and day. I have been schooled. Everything sounds crystal clear and smooth. The sound is so much more "filled in" now with body and oomph, and the imaging and realism is much better. I'm kicking myself for waiting so long to go from Spotify to Tidal. These really are headphones that beg for higher octane gasoline. Can't wait to improve my DAC and see what happens next. Okay, excited teenage girl rant over.