That's another issue and not exactly what I meant. I have no issue with innovation down the range. I get that Universal's offer lifeblood to a bespoke business. Making superb products available at lower price points can only be a good thing. It's the TOTL, State of the art that I wish didn't move quite so fast. To be more positive, having heard offerings at 3.5 and 4k this weekend, I appreciate that Noble keep thier pricing more realistic.