Previously known as SendiyAudio, the chinese company recently dropped the 'i' in the middle of their branding, slimming down to a simple Sendy. Along with their name change, they went with a new logo said to represent philosophy, integrity, and honesty in Chinese culture. Most importantly, with the "rebrand", is the introduction of their new planar magnetic headphone, the AIVA and for another thread, their IEM, the AIYA. So Sendy Audio showed off their headphone at Canjam 2019 NYC and from what ive heard in my discord channels is that it is awesome and definitely the sleeper of the show. They are comparing it to the HE1000 v2 in sound. Some user felt it was bright but the airiness the headphone brought created an outstanding synergistic, analytical experience. The tuning is supposedly very accurate tonally, with good timbre. It will be interesting to see the Frequency graphs! It was also felt that the headphones sound was very similar to an estat such as a STAX. Build quality looks solid, and im a big fan of the grill, which is said to be inspired by the clouds that envelop our blue skies. The grille not only helps in the task of producing natural and accurate transients and balance but it matches perfectly with the Zebra wood and metal alloys of the AIVA. This looks very promising! As for specs, their sensitivity is 96 dB with an impedance of 32 ohms. The drivers are 97 mm x 76 mm with a frequency band of 20-40khz. They weigh 420 g. They use real wood so each headphone will have a different wood texture. Similar to ZMF, where each headphone is personal due to each piece of wood used being unique. My only worry is it being planar. It seems that a lot of planar drivers have been hit or miss. For $600, I hope no QC or parts were cheaped out on. The designers of the headphone have over 15 years experience as an OEM manufacturer company so this helps strengthen my confidence in the dexterity of their new products, but only time will tell with this one. They say this is a new light for them, and so far from the pictures and what ive heard from people that listened hands on, they are definitely doing something worth checking out here. If theres anything less to say its, move over Fostex and Hifiman, a new guy is in town and hes hungry.