It is when you compare it to every domestic cable available. You can find lots of robust, thick, sturdy cables for a fraction of the price (i.e. Mediabridge). The chinese cable has no strain relief, is very, very thin, and costs a ton. You're paying a lot for a product that realistic should cost around $5. I mean, it's a good, easy to use cable, but it's definitely the worst in build that I've owned since buying the X1. The Pipeline cable costs less, is a lot more durable, and longer. The problem with the Pipeline cable is that it retains some cable memory, like the Inakustik premium cable, though not as badly. So they're not as easy to manage when moving around.
I'm basically using the Chinese cable because it doesn't tangle, is really light, and doesn't get in the way. However, if I had a choice, I'd return for a refund and buy something else. Probably the Auvio cable sold at Radioshack for half the price just out of curiosity.
I'm almost certain it sounds more natural becomes its more prominent on the lower side of the spectrum, warming up the sound just a little. The MB cable sounds more like it's leaning on the brighter side.
