“Pure Monster Sound™ is kind of what we did after I did all the Beats stuff. We learned in phases. First up we got the low bass out of the headphones, and that’s what revolutionized. That’s what your kids want to hear, as bass is what moves you – whether you’re exercising or dancing – you gotta hear that low end. We did that with all of the Beats products; then we said, “What’s next besides the tight bass? And that’s when we said, “Let’s work on the mids, highs and the transparency of the soundSo instead of the goal of hearing what the recording engineers and producers hear, with Pure Monster Sound, I wanted to hear through the microphone. So up close to your ear, you’re hearing Alicia’s microphone, and the one on the piano. So I think we’ve got as close to that as anybody could.