Ok, let's put out a headphone of the weirdest of color. In time due to the price and sonic reputation it will sell.
Many will buy it in spite of the color. Many will maybe get used to the color and still buy.
At that exact moment when we sold enough, we will release it in the correct color, and storm the market place.
This way we sell boxes of old technology right before we discount the superior up-line gear. Lol.