It's funny you say that because I've always felt Toyota/Lexus to be a complete ripoff that lags way behind the competition in tech/interior quality/comfort... I think the scale is also worth noting here, at best a Hyundai Genesis runs 75-80% of the cost of a Lexus/BMW. However, similar kz models can run only 10-25% of "comparable" models.... So you could still own your Lexus, and just test out the kz for cheap because why not? I'm going to buy the ibasso it04 for 500 dollars as soon as it's released (4ba+1dd) but I couldn't pass up the 4ba+1dd of the zs10 for $45 dollars. It's worth it just to demo the tech it anything, even if it's not the most polished thing on the planet. That being said, I completely get why people are a bit bummed that there's not a next gen ZSR type performer, but frankly, the really good ones like the zsr might be more flukey than the mediocre stuff given how kz operates.