iFi iND (i find) — finding a better sound
iFi iNfinite (infinite) — the ability to use a wider range of headphone
iFi iMNML (minimal) — (no i's for minimal effect) More options with little changes
iFi iDeaL (ideal) — ideal for iems
sm∞th (smooth + infinite) — unlimited possibility for better sound
deaFINE (deaf + define) — reduce the dB to define sound for iems
S!MPL (simple + !) — it's pretty simple! plug and play!