Ok thought I thought I would have a punt at the cost of Mscaler as I said before £1500.00 difference blu2 vs chord Blu plus price of box £1.000. plus it's worth to us, market value ….? So say £3500.00 but if it were me I would try to maximise my profit ( and there's no harm in that ) so say 4 k as Chord do the prices in £500.00 increments so @musicday has my best guess. Mscaler is the catalyst for Chord to sell more Dacs or vice versa since it's pitched with the TT2 size box it has to be in the same price region. So I am with £3995.00 any more perhaps a little over priced ….? If it were less they would sell more Dacs IMO.