I have a few ideas: - not wanting this hobby that we love to remain the go to example of human gullibility for everybody around the world. - trying to help someone when you see him ready to make a mistake. - just having some basic interest in the truth. then what is your alternative? when we read something false, should we grab some popcorn and just enjoy the show? is that what anybody with some understanding of a topic should do in your opinion? because people in general don't like being told that they're wrong or ignorant on a topic, we must be careful not to cause any discomfort? if I'm wrong about something and someone who knows it doesn't warn me, I might remain wrong about that for a long time. I might drag other people into believing me on this because they like me or whatever. what I can tell you is that I do not wish for this to happen to me. if one day I get to learn the truth, that you knew all along and didn't bother trying to convince me that I was wrong, I'll hate your guts for the rest of my life. I couldn't forgive someone who knew and left me in my own crap anyway. that's just me and sure enough, other people will have other views on this. as a counter example, I know several people IRL who are deflecting masters. everything is someone else's fault, they're never wrong will never consider or admit being wrong no matter the circumstances. such people do not want others to point out when they're wrong on a subject. of course they do not care to see a solid demonstration of the facts. IRL I just limit my interactions with them. on a forum, I will from time to time react to their posts because I'm thinking about everybody else on the forum who doesn't deserve to get dragged into myths and legends by some guy who can't handle cognitive dissonance but loves to make claims anyway. it's fine to value self experience, but as far as audio technology and understanding of audio, electricity, acoustic, or humans goes, if you didn't have the knowledge from previous generations to help you skip discovering it all on your own, right now your total understanding would be barely above that of a monkey. I don't need to try hundreds of audio cables to accept that the electrical rules as defined over the last century will apply to the circuit. making some things possible and other impossible. when someone claims that the impossible stuff is happening with his cable, I don't need to go purchase a ludicrous "audiophile" cable to try for myself before posting that he's wrong. you're giving way too much value to personal subjective experience here. even if all of that personal listening experience was acquired through well setup and well controlled experiments, you would still be wrong to assume that it's your best source of knowledge. it is one source, one with pretty poor value if you don't bother controlling anything. you're wrong and what's sloppiest here is your reasoning. but instead of trying to convince you as you clearly do not care for it, or proper demonstration, or truth. I'll simply ask, why do you feel the need to try and convince people that they shouldn't try to convince people?