A couple of my thoughts. Make of them what you will.
I find "some" headphone (and other gear) reviews helpful, if I know that the author has similar, or opposite tastes to my own. Otherwise, there is no context or baseline for my own extrapolation of thoughts given how the review was written. For example, I have a friend who constantly comments on how sibilant or bright a vast majority of the headphones he listens to are. Here's the caveat, he also listens to a much higher volume than I do, so I have to regard his comments on brightness with a grain of salt.
As far as measurements go, the EE in me screams approval. However, I do think that they should not be made the basis for which your review is written. It is a good way to confirm your findings AFTER they are drawn. For example, if you thought "Headphone A" had a somewhat recessed midrange, looking at measurements can either help back up or otherwise. Obviously, this may not work 100% of the time. My point here is that a positive/negative review based solely on measurements, and a review without any measurements to back up findings are both very hard to follow.
Bias is hard to argue both ways. My view here is similar to my view on politics. It would sometimes be helpful if reviewers or politicians openly displayed who their sponsor's or what their motivations are. For example, if I'm reviewing a product that my store (or similar) is selling, I'd be less inclined to give a negative review of the product, due to sales and company relations. This usually results in very wishy washy jargon, and a hesitance to say anything negative at all.
In the end, reviews aren't necessarily a bad thing, and were originally designed to be helpful. I look to reviews to compare my own experiences with, particularly with someone whose tastes I am familiar with, since it adds to credibility in my opinion. Finally, reviews are helpful, but I would not make them the basis for any purchasing decisions you make. It's always important to at least demo the product yourself, since you are the one to decide in the end. Don't be pressured to buy "the next best thing", simply because someone gave it a rave review. You're buying something that YOU will use, so make damn well sure you actually like it.