- Apr 17, 2015
President of Beats by Dre: our headphones are not reference class, we didn't build it as reference class!
Actual Beats by Dre marketing, commercial and advertisements:
Beats By Dre headphones are used by famous celebrities and DJ's so they can hear what the artist intended to sound like.
But... here's a catch. DJ's use reference class headphones for mixing, right?
And president beats by dre said they didn't build the studios/pros/solos as reference class.
actual commercials say they are used by DJ's, which implies the fact that these are reference class headphones..
OH WAIT... ISN'T THAT FALSE ADVERTISING?
The actual article: http://www.bbc.co.uk/newsbeat/article/28287697/beats-by-dre-president-defends-headphone-bass-quality