HeadRoom's Stereophile marketing faux pas
- Thread starter JMT
- Start date
Jahn
Headphoneus Supremus Prolificus
- Joined
- Jul 2, 2004
- Messages
- 21,332
- Reaction score
- 31
i swung by the bookstore to check out Tyll's ad in Stereophile. C'mon gang he doesn't look THAT bad! It actually matches the prose used in the ad- irreverent but passionate. What I find funny is that the iRiver got free press perching on top of that Microstack! And kudos for Pete Millet getting some exposure too!
Zanth
SHAman who knew of Head-Fi ten years prior to its existence
- Joined
- Oct 11, 2001
- Messages
- 9,570
- Reaction score
- 38
- Joined
- Oct 11, 2001
- Posts
- 9,570
- Likes
- 38
Frankly I would have rathered some hot woman with some cans over her um...cans?
Yeah yeah, poor taste, but then isn't that the new trend for Stereophile advertizing?
Yeah yeah, poor taste, but then isn't that the new trend for Stereophile advertizing?

gpalmer
We are the weird ones.
- Joined
- Apr 27, 2002
- Messages
- 7,080
- Reaction score
- 12
Quote:
Durn Canucks, it's spelled advertising, and while we're on the topic, it's color also!
Originally Posted by Zanth advertizing? ![]() |
Durn Canucks, it's spelled advertising, and while we're on the topic, it's color also!

- Joined
- Mar 18, 2002
- Messages
- 11,967
- Reaction score
- 399
- Joined
- Mar 18, 2002
- Posts
- 11,967
- Likes
- 399
I don't think that picture will stir-up as much controversy as the Stereophile Ad with the naked (and hot) employee of Alpha-Core, wearing nothing but Goertz cables around her mommy-things. It took up almost a whole page of "Letters to the Ed". The horror
...and gpalmer, if Canadians want to call a "Z"ee a "Z"eta, or "Z"ed, or whatever they call it, then they are allowed, for putting up with colder climates.

...and gpalmer, if Canadians want to call a "Z"ee a "Z"eta, or "Z"ed, or whatever they call it, then they are allowed, for putting up with colder climates.

elnero
Headphoneus Supremus
Quote:
It's the damn french, not only do all our signs have to be in both French and English (except in Quebec where it's illegal to have English on signs which makes total sense huh
) the sneaky b*****ds have resorted to infiltrating our language in their attempts of assimilation.
Originally Posted by gpalmer Durn Canucks, it's spelled advertising, and while we're on the topic, it's color also! ![]() |
It's the damn french, not only do all our signs have to be in both French and English (except in Quebec where it's illegal to have English on signs which makes total sense huh


kevin gilmore
Señor Stax. Señor MAXX.
Can Jam '10 Organizer
- Joined
- Jun 21, 2001
- Messages
- 2,852
- Reaction score
- 494
- Joined
- Jun 21, 2001
- Posts
- 2,852
- Likes
- 494
For the benefit of those that don't get, or can't get stereophile magazine
http://gilmore.chem.northwestern.edu/tyll.jpg
If there is any issue with copyright on this send me a pm or email and it
will be immediately removed.
http://gilmore.chem.northwestern.edu/tyll.jpg
If there is any issue with copyright on this send me a pm or email and it
will be immediately removed.
Jahn
Headphoneus Supremus Prolificus
- Joined
- Jul 2, 2004
- Messages
- 21,332
- Reaction score
- 31
Yep that's the latest one! Someone please post the earlier one of Dancin' Tyll!

S_Dedalus
1000+ Head-Fier
- Joined
- Jan 24, 2004
- Messages
- 1,271
- Reaction score
- 0
The choice of words is hilarious.
I wish you could still get those iriver players, although it would make not spending any more money a near impossibility.
I wish you could still get those iriver players, although it would make not spending any more money a near impossibility.
Mr.PD
Lives to Take It Outside.
- Joined
- Mar 14, 2002
- Messages
- 6,581
- Reaction score
- 13
I saw that ad, and thought Tyll looked much older than in the other ads and pictures I've seen. I also thought he looked a bit fuller in the face.
Besides, don't you guys know Hawaiin shirts are the "in thing now.
Besides, don't you guys know Hawaiin shirts are the "in thing now.

dommica
100+ Head-Fier
- Joined
- Jan 9, 2005
- Messages
- 310
- Reaction score
- 0
mjg
Headphoneus Supremus
- Joined
- Jun 20, 2003
- Messages
- 4,755
- Reaction score
- 10
i think the ad is fine.
Tyll is the man, he seems proud of his unique buisness and showing himself in the Ad. I can totally respect that, what should he be embarassed about?
I think it's funny, casual, and sincere. He's really enthusiastic about his product, and the liklihood is so are the consumers, so why should he have to hold back, i think the ad is perfect.
Tyll is the man, he seems proud of his unique buisness and showing himself in the Ad. I can totally respect that, what should he be embarassed about?
I think it's funny, casual, and sincere. He's really enthusiastic about his product, and the liklihood is so are the consumers, so why should he have to hold back, i think the ad is perfect.
saturnine
Headphoneus Supremus
^^ Agreed. Plus, they are very memorable ads and they stick out more compared to traditional advertisements.
PSmith08
1000+ Head-Fier
- Joined
- Jan 24, 2005
- Messages
- 1,422
- Reaction score
- 11
My only objection is to "hurkey jerky." I've never heard that one before. Otherwise, a decent ad of the "ironic, but sincere" school. They're clearly willing to go outside the box (into another box, cf. above), and let people know who they are. No spokesmodels, just Tyll. Fair enough.
6 / 10: Painfully earnest, with the level of pain equal to your feelings about Tyll.
6 / 10: Painfully earnest, with the level of pain equal to your feelings about Tyll.