Chapter 2 Born at Gloomy Times, but Survive Thanks to Uniqueness
As mentioned earlier, the LC-BT1 is an upgraded version of our hot-selling RC-BT yet with huge improvements in all aspects. See the attached pictures for a detailed introduction. But to be honest, due to the delay in research and development, it missed the best release time. At present, FiiO has the following Bluetooth products for mobile phones and earphones.
1. Bluetooth cable: such as the LC-BT1, LC-BT2;
2, True wireless ear hooks: such as the UTWS1, UTWS3;
3. Bluetooth DAC/Amp: such as the uBTR, BTR1K, BTR3K, BTR5, etc.
According to our own sales data, Bluetooth DAC/Amps are currently the champions. From the popular BTR1, to the BTR3, and the BTR5, the latter generation is stronger than the former one with better sales volumes. From my personal point of view, Bluetooth DAC/Amps are more compatible with almost all wired earphones. It also has a powerful balanced port which has higher output power and strong performance. Additionally, it can be used as a USB decoder, better for audiophiles.
As for the question about whether it is more suitable for users in terms of sound quality, size, price, weight and function, it still needs time for verification in the future.
The second is the true wireless ear hooks. From the UTWS1, we have basically figured out the market and confirmed our assumption. For one thing, the true wireless ear hook meets the needs of audiophiles for convenience. For another, it is more playable. You can match it with a lot of earphones you like, or you can take out your replaceable earphones and turn them into practical TWS earplugs. We will stay optimistic about this market, especially with great improvements of the UTWS3 compared to the UTWS1. Basically, it has got rid of all the shortcomings of the UTWS1. Of course, due to the conservative sales forecast and insufficient supply, its future development will have to wait before the market gives us a clear answer.
Later, I would like to talk about the market of the LC-BT1 and LC-BT2, whose biggest common feature is the use of an independent DAC.
In fact, around 2010, we had considered the idea of Bluetooth DAC/Amps, and we bought a lot of Sony's Bluetooth receivers for testing. But in the end, we gave up because the audio performance did not meet the requirements. The main problems were that the high-frequency is distorted (too dry) with audible noises, and there was too much noise floor. According to our analysis, these problems occurred mainly because the Bluetooth receiving chip, which was the core component of digital audio technology, was made as an integrated one for power consumption, size and cost limitation. After all, these chips were not for the HIFI market, so their audio performance was just something with sounds.
Therefore, we waited until Qualcomm CSR63215 (a Bluetooth receiver chip) which allows independent DAC chips came to the world. We immediately developed the first-generation Bluetooth headphone amplifier, the BTR1, which was a great success in the market.
We can see that an independent DAC did make sense in improving sound quality. At least the audio performance can catch up with some entry-level HiFi products.
Therefore, although LC-BT1/BT2 is not as good as Bluetooth decoding amps such as BTR5, it is not as convenient to use as true wireless products such as UTWS3. But on the other hand, the Bluetooth cable does achieve a good balance between sound quality and convenience. Even without sacrificing convenience, the sound quality is still stronger than UTWS3.
More importantly, we didn't even think about making money on this project since we knew that the LC-BT1 was not released at the right time. So we priced it even close to the cost.
In conclusion, the LC-BT1 is excellent both in terms of price and sound quality. Not only does it have good sound quality, but also it is very convenient. If you are not satisfied with the sound quality of the UTWS3, and think that the BTR5 is cumbersome, the LC-BT1 will be a wise choice!