① Preface
Since our fiscal year starts on April 1st, releasing a new product schedule in March seems more reasonable.
As per tradition, let’s first go over some important notes—things that we have repeated many times before. However, these reminders are necessary. For those unfamiliar with our usual practices, this serves as an introduction. For senior fans, it is a good way to refresh and reinforce previous knowledge.
The new product schedule is for reference only, but can not be seen as a commitment.
There is an old saying that plans are made to be delayed. So, our new product schedule is for reference only, and delays are almost inevitable, though FIIO had relatively few product delays last year.
Additionally, a year is a long time, and we may not strictly follow our original plans. There may be unexpected new products, or some planned projects may be canceled.
FIIO has decided to work toward becoming the "Decathlon of HiFi", which means our product categories will continue expanding. This is a good thing for consumers, as it allows us to cater to different scenarios, budgets, and styles.
For sure, some people will say FIIO is not focusing on R&D and is just releasing products randomly. That kind of criticism is inevitable, but we don’t bother explaining anymore. Instead, we will continue expanding our team and doing what we do best. As long as our products remain competitive, we are not afraid of criticism.
FIIO will continue expanding the product category in 2025
After 18 years of development, FIIO’s product lineup has become one of the most comprehensive both domestically and internationally. Our products cover portable players, desktop players, portable DAC/amps, portable Bluetooth DAC/amps, TWS earbuds, dynamic driver IEMs, balanced armature IEMs, hybrid IEMs, dynamic driver headphones, planar magnetic headphones, earbuds, speakers, desktop DAC/amps, keyboards, USB dongles, accessories, as well as CD and cassette players.
This year, we will introduce tube amplifiers, radios, and floor-standing speakers. Additionally, we will begin exploring the gaming market, instead of being limited solely to HiFi audio.
Selective reduction of product categories
Since a company’s resources and focus are limited, we must balance expansion and optimization. At present, we have decided to halt new product development for the Q series and reduce investment in IEM development, considering market competition and declining demand.
The Q series portable DAC/amps have been heavily impacted by high-end dongles and Bluetooth DAC/amps. Since most users pair these devices with smartphones, large and heavy DAC/amps come with significant usability constraints. For indoor use, they cannot compete with desktop devices in terms of experience and sound quality.
The IEM market is also shrinking. The core reason is that IEMs have become a low-entry-barrier product—with just a few thousand dollars, anyone can start a brand, and some manufacturers are willing to produce small-batch CNC or 3D-printed models. This has led to an oversaturated market, with too many new brands and products. For now, we will shift our focus to higher-barrier products.
HiFi vintage will be FIIO’s main theme in 2025!
Among HiFi brands, FIIO is likely the only company making vintage design a core product strategy. We not only create retro-style products but also integrate vintage aesthetics into modern devices.
In 2024, FIIO’s retro-style products have received positive consumer feedback, so we will continue to expand in this direction.
That’s all for the preface! Stay tuned for more updates! Thank you!
Since our fiscal year starts on April 1st, releasing a new product schedule in March seems more reasonable.
As per tradition, let’s first go over some important notes—things that we have repeated many times before. However, these reminders are necessary. For those unfamiliar with our usual practices, this serves as an introduction. For senior fans, it is a good way to refresh and reinforce previous knowledge.
The new product schedule is for reference only, but can not be seen as a commitment.
There is an old saying that plans are made to be delayed. So, our new product schedule is for reference only, and delays are almost inevitable, though FIIO had relatively few product delays last year.
Additionally, a year is a long time, and we may not strictly follow our original plans. There may be unexpected new products, or some planned projects may be canceled.
FIIO has decided to work toward becoming the "Decathlon of HiFi", which means our product categories will continue expanding. This is a good thing for consumers, as it allows us to cater to different scenarios, budgets, and styles.
For sure, some people will say FIIO is not focusing on R&D and is just releasing products randomly. That kind of criticism is inevitable, but we don’t bother explaining anymore. Instead, we will continue expanding our team and doing what we do best. As long as our products remain competitive, we are not afraid of criticism.
FIIO will continue expanding the product category in 2025
After 18 years of development, FIIO’s product lineup has become one of the most comprehensive both domestically and internationally. Our products cover portable players, desktop players, portable DAC/amps, portable Bluetooth DAC/amps, TWS earbuds, dynamic driver IEMs, balanced armature IEMs, hybrid IEMs, dynamic driver headphones, planar magnetic headphones, earbuds, speakers, desktop DAC/amps, keyboards, USB dongles, accessories, as well as CD and cassette players.
This year, we will introduce tube amplifiers, radios, and floor-standing speakers. Additionally, we will begin exploring the gaming market, instead of being limited solely to HiFi audio.
Selective reduction of product categories
Since a company’s resources and focus are limited, we must balance expansion and optimization. At present, we have decided to halt new product development for the Q series and reduce investment in IEM development, considering market competition and declining demand.
The Q series portable DAC/amps have been heavily impacted by high-end dongles and Bluetooth DAC/amps. Since most users pair these devices with smartphones, large and heavy DAC/amps come with significant usability constraints. For indoor use, they cannot compete with desktop devices in terms of experience and sound quality.
The IEM market is also shrinking. The core reason is that IEMs have become a low-entry-barrier product—with just a few thousand dollars, anyone can start a brand, and some manufacturers are willing to produce small-batch CNC or 3D-printed models. This has led to an oversaturated market, with too many new brands and products. For now, we will shift our focus to higher-barrier products.
HiFi vintage will be FIIO’s main theme in 2025!
Among HiFi brands, FIIO is likely the only company making vintage design a core product strategy. We not only create retro-style products but also integrate vintage aesthetics into modern devices.
In 2024, FIIO’s retro-style products have received positive consumer feedback, so we will continue to expand in this direction.
That’s all for the preface! Stay tuned for more updates! Thank you!
maggie17fan
100+ Head-Fier
What is the status of the M27 possibly being released soon?
I've not seen your strategic plan in years past. This was new to me and great! I appreciate the transparency with reasonable caveats.
Thanks!
Thanks!
leylandi
500+ Head-Fier
- Joined
- Apr 11, 2008
- Posts
- 577
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- 1,919
FiiO plans to launch models such as the SA1 active speaker, SP5 flagship bookshelf active speaker, ANYWHERE sports outdoor speaker, and floor-standing horn speaker in 2025.
BTR19
Then let's take a look at FiiO's launch plan for portable players in 2025.
1. M21. M21 has been publicly unveiled at the just-concluded Shanghai Headphone Exhibition. In addition to Qualcomm 680 | 4-chip 43918 matrix decoding new product | desktop mode | high-thrust headphone amplifier. We also designed an external tape protective case for M21.
This design has been well received by oil burners. M21 is expected to be launched in April, and the price is very competitive like JM21.
2. M27. This is considered to be a big delay. It should have been a new product at the end of 2024. This is the king of 2025. It can be revealed that the main control uses Qualcomm 7 series-level new main control, replaceable battery, dual TF card, standard optical output interface, and the current ESS flagship DAC chip.
M27 is expected to be launched around June. The reason for the delay is actually that we hope to polish the details of sound quality and experience to be more mature.
3. M25. This is the replacement model of M15S. It is still in the planning stage and is expected to be launched in December. It will also use the same main control as the M27, because the appearance and specifications of the product have not yet been determined. So we can't reveal too much for the time being.
In 2025, FiiO's desktop player will still focus on the Android system to meet the current trend of migrating to streaming music.
1. Desktop series.
We are considering making an updated product of R7. The main thing is to change the main control to the latest Qualcomm chip. At the same time, the DAC chip will also be upgraded. It is a minor facelift. The DAC may be changed to the FiiO self-developed R2R type that everyone likes.
The other designs of R7 should not change much.
2. Living room series.
The current S15 will be produced and sold normally, but considering the high price of S15, we have planned a lower-priced S13 for users with a smaller budget.
It can be considered a reduced version of S15, especially for those who have their own desktop decoder and do not need the built-in DAC of S15. You can consider buying an S13 as a pure desktop sound source in the future, which is also a good match.
In 2024, FiiO's new products such as K19, K17, K11R2R were recognized by everyone. In 2025, FiiO will launch some new products with more characteristics, more beautiful and more powerful functions. Including:
1. The new mid-range desktop DAC headphone amplifier K13R2R, which is priced at around 2,000 yuan and is scheduled to be launched around June. Looking at the model, you should know that the DAC uses FiiO's self-developed R2R circuit.
After the K11R2R was launched, it was loved by many people, and everyone asked us to make another high-end product based on R2R technology. K13R2R is a product developed to meet everyone's needs for greater power, more functions, and more interfaces. I believe this product will be as popular as K11R2R.
2. The new mid-to-high-end desktop DAC headphone amplifier K15 is priced between 3,000 and 4,000 yuan. It is mainly to fill the gap in our product line to meet the needs of users at different consumption levels. It is expected to be launched around June.
K15 adopts the appearance and structure of K17. The main difference is that the power supply is changed to a switching power supply, the DAC chip uses a more cost-effective model, and the expensive ADI independent DSP chip is removed.
3. High-end desktop Bluetooth receiver BR15.
At present, FiiO's desktop Bluetooth receivers include BR13 and BTA30PRO. BR13 is entry-level, and BTA30PRO has been on the market for many years. Now Bluetooth technology is developing very fast. So we have planned a higher-end desktop Bluetooth receiver BR15.
BR15 will add a display to improve the user experience, and will also use Qualcomm's current flagship chip QCC5181 to support APTX LOSSLESS lossless Bluetooth format.
BR15 is expected to be launched around October. The price is estimated to be within 1,500 yuan, and it will also support XLR balanced output, which is particularly suitable for desktop HIFI series to add lossless Bluetooth reception function.
4. High-end desktop Bluetooth transmitter BT15.
Slightly different from the previous plan, BTA30PRO is a transceiver. For users who only need to transmit, the built-in decoding function is wasted. So we also planned a high-end desktop Bluetooth transmitter, which can save a lot of budget for everyone, and it can be regarded as a match with BT15.
BT15 is also expected to be launched before October, and the price is less than 1,000 yuan.
5. New R2R+ tube amplifier balanced output pure decoder WARMER (warm sound artifact). This product should be the first product of FiiO that uses vacuum tubes. The appearance adopts a retro design, with two large VU meters. It can be said that it is in place from the inside out, and the retro flavor is extremely strong.
6. New linear power supply PL70. This product is designed to provide a HIFI-level ultra-low noise precision linear power supply with an external power interface for FiiO. The rated output power reaches 70W. Both the performance and appearance are a step up from the PL50, and the appearance is more coordinated with FiiO's current products.
In addition to the above models, if we have the energy and resources, we may also consider making a real pure Class A headphone amplifier. The main reason is that there are actually very few authentic pure Class A headphone amplifiers at present. I estimate that most consumers have not come into contact with them and are easily misled by some marketing terms. The real pure Class A has low efficiency, huge heat generation, and high cost. In fact, it was not popular when I entered the industry decades ago, but pure Class A is a term that is easily used as a marketing term, so I wondered if FiiO should make a headphone amplifier to let everyone see what a real classic pure Class A amplifier is like.
BTR19
Then let's take a look at FiiO's launch plan for portable players in 2025.
1. M21. M21 has been publicly unveiled at the just-concluded Shanghai Headphone Exhibition. In addition to Qualcomm 680 | 4-chip 43918 matrix decoding new product | desktop mode | high-thrust headphone amplifier. We also designed an external tape protective case for M21.
This design has been well received by oil burners. M21 is expected to be launched in April, and the price is very competitive like JM21.
2. M27. This is considered to be a big delay. It should have been a new product at the end of 2024. This is the king of 2025. It can be revealed that the main control uses Qualcomm 7 series-level new main control, replaceable battery, dual TF card, standard optical output interface, and the current ESS flagship DAC chip.
M27 is expected to be launched around June. The reason for the delay is actually that we hope to polish the details of sound quality and experience to be more mature.
3. M25. This is the replacement model of M15S. It is still in the planning stage and is expected to be launched in December. It will also use the same main control as the M27, because the appearance and specifications of the product have not yet been determined. So we can't reveal too much for the time being.
In 2025, FiiO's desktop player will still focus on the Android system to meet the current trend of migrating to streaming music.
1. Desktop series.
We are considering making an updated product of R7. The main thing is to change the main control to the latest Qualcomm chip. At the same time, the DAC chip will also be upgraded. It is a minor facelift. The DAC may be changed to the FiiO self-developed R2R type that everyone likes.
The other designs of R7 should not change much.
2. Living room series.
The current S15 will be produced and sold normally, but considering the high price of S15, we have planned a lower-priced S13 for users with a smaller budget.
It can be considered a reduced version of S15, especially for those who have their own desktop decoder and do not need the built-in DAC of S15. You can consider buying an S13 as a pure desktop sound source in the future, which is also a good match.
In 2024, FiiO's new products such as K19, K17, K11R2R were recognized by everyone. In 2025, FiiO will launch some new products with more characteristics, more beautiful and more powerful functions. Including:
1. The new mid-range desktop DAC headphone amplifier K13R2R, which is priced at around 2,000 yuan and is scheduled to be launched around June. Looking at the model, you should know that the DAC uses FiiO's self-developed R2R circuit.
After the K11R2R was launched, it was loved by many people, and everyone asked us to make another high-end product based on R2R technology. K13R2R is a product developed to meet everyone's needs for greater power, more functions, and more interfaces. I believe this product will be as popular as K11R2R.
2. The new mid-to-high-end desktop DAC headphone amplifier K15 is priced between 3,000 and 4,000 yuan. It is mainly to fill the gap in our product line to meet the needs of users at different consumption levels. It is expected to be launched around June.
K15 adopts the appearance and structure of K17. The main difference is that the power supply is changed to a switching power supply, the DAC chip uses a more cost-effective model, and the expensive ADI independent DSP chip is removed.
3. High-end desktop Bluetooth receiver BR15.
At present, FiiO's desktop Bluetooth receivers include BR13 and BTA30PRO. BR13 is entry-level, and BTA30PRO has been on the market for many years. Now Bluetooth technology is developing very fast. So we have planned a higher-end desktop Bluetooth receiver BR15.
BR15 will add a display to improve the user experience, and will also use Qualcomm's current flagship chip QCC5181 to support APTX LOSSLESS lossless Bluetooth format.
BR15 is expected to be launched around October. The price is estimated to be within 1,500 yuan, and it will also support XLR balanced output, which is particularly suitable for desktop HIFI series to add lossless Bluetooth reception function.
4. High-end desktop Bluetooth transmitter BT15.
Slightly different from the previous plan, BTA30PRO is a transceiver. For users who only need to transmit, the built-in decoding function is wasted. So we also planned a high-end desktop Bluetooth transmitter, which can save a lot of budget for everyone, and it can be regarded as a match with BT15.
BT15 is also expected to be launched before October, and the price is less than 1,000 yuan.
5. New R2R+ tube amplifier balanced output pure decoder WARMER (warm sound artifact). This product should be the first product of FiiO that uses vacuum tubes. The appearance adopts a retro design, with two large VU meters. It can be said that it is in place from the inside out, and the retro flavor is extremely strong.
6. New linear power supply PL70. This product is designed to provide a HIFI-level ultra-low noise precision linear power supply with an external power interface for FiiO. The rated output power reaches 70W. Both the performance and appearance are a step up from the PL50, and the appearance is more coordinated with FiiO's current products.
In addition to the above models, if we have the energy and resources, we may also consider making a real pure Class A headphone amplifier. The main reason is that there are actually very few authentic pure Class A headphone amplifiers at present. I estimate that most consumers have not come into contact with them and are easily misled by some marketing terms. The real pure Class A has low efficiency, huge heat generation, and high cost. In fact, it was not popular when I entered the industry decades ago, but pure Class A is a term that is easily used as a marketing term, so I wondered if FiiO should make a headphone amplifier to let everyone see what a real classic pure Class A amplifier is like.
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Sonic Defender
Headphoneus Supremus
Absolutely no need for a class A headphone amplifier. They waste tons of energy and do not in anyway provide audible advantage for the user. Why on earth would you waste resources in that direction? And I grew up with class A gear.
Far better off working in the class D domain. That is where the future lies. IMO.
Far better off working in the class D domain. That is where the future lies. IMO.
I'm guessing it's because...
Plus, if they're going to make a tube DAC and linear supply, I can see how a class A amp would fit into that line.
KaiFi
500+ Head-Fier
Can't wait to see the M25. Might finally be the product that gets me to buy a DAP.
Are there any updates coming to the KA-series of dongle DACs?
Are there any updates coming to the KA-series of dongle DACs?
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FiiO - respect for posting this! Love and admire your brand very much.
I heard the fx17 is coming soon
IceIceberg
100+ Head-Fier
Wonderful! Looking forward to your new releases.
GroovyAudio
100+ Head-Fier
Apparently Fiio is also going to release FD17,
scheduled for release in October 2025.
@FiiO please make it lighter for the ears, 6g or 7g per shell, not 12-13g like with your other iems. There are other brands that use a lot of drivers in their iems and still have lighter shells so please take this into consideration for FD17 since it's in the planning stage. Thank you!
scheduled for release in October 2025.
@FiiO please make it lighter for the ears, 6g or 7g per shell, not 12-13g like with your other iems. There are other brands that use a lot of drivers in their iems and still have lighter shells so please take this into consideration for FD17 since it's in the planning stage. Thank you!
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