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Continuation of Effect Audio's "Heritage Series",
"Lionheart"
Dear Head-Fiers,
During CanJam
A year has since gone by, since our last exhibit in Singapore CanJam 2016, we have tirelessly worked on the next project, not knowing what will turn out. I still remember the nights where we worked late on this "H2" project. Brainstorming as a team, presenting a myriad of ideas to Suyang. "Lionheart" is indeed a collective Effect Audio Team effort and the culmination of our passion for a "Soulful" sound.
This year at Singapore Canjam 2017, We are psyched to officially announcement of the highly anticipated and winning "Heritage Series" next line-up:
" Lionheart "
"Lionheart"
Dear Head-Fiers,
During CanJam
Singapore 2016
, We introduced Heritage Series and launched "Leonidas", which was greatly received by the community which pushed Effect Audio as well as our friends & partners unto unprecedented heights. I'm sure that our long standing partners remembered it as if it were yesterday. Effect Audio would like to take this chance to thank you all for your trust and support in our design philosophies. A year has since gone by, since our last exhibit in Singapore CanJam 2016, we have tirelessly worked on the next project, not knowing what will turn out. I still remember the nights where we worked late on this "H2" project. Brainstorming as a team, presenting a myriad of ideas to Suyang. "Lionheart" is indeed a collective Effect Audio Team effort and the culmination of our passion for a "Soulful" sound.
This year at Singapore Canjam 2017, We are psyched to officially announcement of the highly anticipated and winning "Heritage Series" next line-up:
" Lionheart "
Following " Leonidas " major successes, We immediately worked on the next breakthrough, the next cable that blew through standards. Our multiple designs and prototyping only bore fruit recently at CanJam NYC where we achieved in the crafting of a prototype cable that won in a landslide victory (Consumer's preference) against the other 2 of our prototypes and even against our existing line up. "Lionheart" was thus born.
Design Philosophy / Journey
The Cables industry has always been rather conservative and kept within working with UPOCC cables against the OFC cables due to present impurities despite UPOCC being less natural, airy and soulful as OFC. This phenomenon wherein the methods of refining a material interests us and drives us in search for a similar sound. As the industry is led and motivated by the Professional Music Scene, "Details" , "Accuracy" , "Transparency" were primary elements that goes into benchmarking the quality of a cable. However, Effect Audio were adamant about "Musicality & Soulful", which audiophile craves, and we have been sourcing indefinitely to achieve that. Wherein - Heritage Series was create for this sole purpose.
Following the erratic and creative designing ideology of "Heritage Series", we went back to the drawing block and started from scratch, forgetting every we've ever learnt. We went back into sourcing new materials, and for this case we tested out at least 8 different kinds of non-audio industry specific "Copper" before settling upon a specific "Copper" that serves as a core catalyst for "Lionheart". It's by a far margin, the most beautiful, powerful and natural sound we've heard in a copper, however not optimised.. therefore, we made some in house tweaks..
Geometry / Design makeup
Geometry : (7) Multi-Bundled ;
Materials : " EAGold Plated Copper" & "EASilver Plated Copper"
Insulation : EA UltraFlexi
"EASilver Plated Copper"
To achieve absolute swiftness in sound while having that natural organic sound, the very same category of scarce silver that "Leonidas" is made of , is employed in a generous calculated plating of the Copper.
"EAGold Plated Copper"
Whereas, the sweetness and seducing vocals that "Mars" was famous for, were incorporated by applying a plating of the same grade of gold as "Mars".
Both creation were consider wasteful by industry insiders / competitors however, like " Leonidas " and all those that shalt come after, " Lionheart " is a statement product; a manifest of our best efforts & success examples thus far.
" Lionheart " will be available soon worldwide through our exclusive networks of distributors, dealers and partners however, due to the intricate processes and materials acquisition. We are doubtful that it will be readily available for purchase or demo. Therefore, we made sure that " Lionheart "
will be making it's way across the globe and presented by either Suyang or Eric at the following schedules:
April - Canjam Socal / Eric
April - Shanghai AV Show / Suyang
May - HongKong AV Show
July - Portafest Tokyo / Suyang
July - Canjam London / Eric
April - Canjam Socal / Eric
April - Shanghai AV Show / Suyang
May - HongKong AV Show
July - Portafest Tokyo / Suyang
July - Canjam London / Eric
If you happen to be in the vicinity, do catch us for a chat!
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