Effect Audio "Heritage Series" - "Lionheart" - NEW PRODUCT LAUNCH!
Mar 21, 2017 at 3:26 AM Thread Starter Post #1 of 36
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Continuation of Effect Audio's "Heritage Series",

"Lionheart"



Dear Head-Fiers,

During CanJam
Singapore 2016​
, We introduced Heritage Series and launched "Leonidas", which was greatly received by the community which pushed Effect Audio as well as our friends & partners unto unprecedented heights. I'm sure that our long standing partners remembered it as if it were yesterday. Effect Audio would like to take this chance to thank you all for your trust and support in our design philosophies. 

A year has since gone by, since our last exhibit in Singapore CanJam 2016, we have tirelessly worked on the next project, not knowing what will turn out. I still remember the nights where we worked late on this "H2" project. Brainstorming as a team, presenting a myriad of ideas to Suyang. "Lionheart" is indeed a collective Effect Audio Team effort and the culmination of our passion for a "Soulful" sound.

  This year at Singapore Canjam 2017, We are psyched to officially announcement of the highly anticipated and winning "Heritage Series" next line-up:


" Lionheart " 

       
 

Following " Leonidas " major successes, We immediately worked on the next breakthrough, the next cable that blew through standards. Our multiple designs and prototyping only bore fruit recently at CanJam NYC where we achieved in the crafting of a prototype cable that won in a landslide victory (Consumer's preference) against the other 2 of our prototypes and even against our existing line up. "Lionheart" was thus born. 

Design Philosophy / Journey

The Cables industry has always been rather conservative and kept within working with UPOCC cables against the OFC cables due to present impurities despite UPOCC being less natural, airy and soulful as OFC. This phenomenon wherein the methods of refining a material interests us and drives us in search for a similar sound. As the industry is led and motivated by the Professional Music Scene, "Details" , "Accuracy" , "Transparency" were primary elements that goes into benchmarking the quality of a cable. However, Effect Audio were adamant about "Musicality & Soulful", which audiophile craves, and we have been sourcing indefinitely to achieve that. Wherein - Heritage Series was create for this sole purpose. 

Following the erratic and creative designing ideology of  "Heritage Series", we went back to the drawing block and started from scratch, forgetting every we've ever learnt. We went back into sourcing new materials, and for this case we tested out at least 8 different kinds of  non-audio industry specific "Copper" before settling upon a specific "Copper" that serves as a core catalyst for "Lionheart". It's by a far margin, the most beautiful, powerful and natural sound we've heard in a copper, however not optimised.. therefore, we made some in house tweaks..

Geometry / Design makeup 

Geometry : (7) Multi-Bundled ; 
Materials : " EAGold Plated Copper" & "EASilver Plated Copper" 

Insulation : EA UltraFlexi

"EASilver Plated Copper" 
To achieve absolute swiftness in sound while having that natural organic sound, the very same category of scarce silver that "Leonidas" is made of , is employed in a generous calculated plating of the Copper. 

"EAGold Plated Copper" 
Whereas, the sweetness and seducing vocals that "Mars" was famous for, were incorporated by applying a plating of the same grade of gold as "Mars". 

Both creation were consider wasteful by industry insiders / competitors however, like " Leonidas " and all those that shalt come after, " Lionheart " is a statement product; a manifest of our best efforts & success examples thus far. 
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" Lionheart " will be available soon worldwide through our exclusive networks of distributors, dealers and partners however, due to the intricate processes and materials acquisition. We are doubtful that it will be readily available for purchase or demo. Therefore, we made sure that " Lionheart " ​
will be making it's way across the globe and presented by either Suyang or Eric at the following schedules:

April - Canjam Socal / Eric
April - Shanghai AV Show / Suyang
May - HongKong AV Show 
July - Portafest Tokyo / Suyang
July - Canjam London / Eric​

If you happen to be in the vicinity, do catch us for a chat!​
 
 
Effect Audio Stay updated on Effect Audio at their sponsor profile on Head-Fi.
 
https://www.facebook.com/effectaudiosg/ https://twitter.com/EffectAudio https://www.instagram.com/effectaudio/ http://www.effectaudio.com/ https://wa.me/message/A64BKXQECHD4E1 info@effectaudio.com
Mar 21, 2017 at 6:20 PM Post #2 of 36
This is great news for cable enthusiast, just to clarify a few things does this mean you guys are manufacturing your own cables material? I believe in proper braiding and cable geometry, which does play a part in improving the sound however for clarification purposes it would be good to know who is the source of your OCC cables. 
 
Mar 21, 2017 at 11:26 PM Post #3 of 36
  This is great news for cable enthusiast, just to clarify a few things does this mean you guys are manufacturing your own cables material? I believe in proper braiding and cable geometry, which does play a part in improving the sound however for clarification purposes it would be good to know who is the source of your OCC cables. 


Hey buddy :)

Thank you for following us and our latest news and developments. Appreciate your inquiry. Its a good chance and platform for share further on EffectAudio's processes and difficulties we are facing. 

Essentially, no. We do not "Manufacture" raw materials itself. However, due to an extended period of partnership, we have negotiated terms that allow us to design the materials to our specifications while the process of manufacturing derives from our certified UPOCC supplier. This is the reason why Effect Audio cables are unique in sound signature. We do understand "Sound" is subjective, as such, we do not claim our cables to be "Best" sounding, but we have confidence that it is "Unique" and "Different". Every individual product will be differentiated by it's Sound Signature. 

For the same reason, we would like to seek the community's understanding as to why "Heritage Series" cables are easily out of stocks. As it's not a manufacturing plant catered just for the output of Effect Audio designed products. Whereas, for our partner to make a single production run of our very specific (and troublesome) designs, they would incur a myriad of costs which includes man hours, productions costs , opportunity costs which are unnecessary. We are appreciative of the fact and therefore does not push our partners on the production scheduling of "Heritage Series" materials.

-Eric


 
 
Effect Audio Stay updated on Effect Audio at their sponsor profile on Head-Fi.
 
https://www.facebook.com/effectaudiosg/ https://twitter.com/EffectAudio https://www.instagram.com/effectaudio/ http://www.effectaudio.com/ https://wa.me/message/A64BKXQECHD4E1 info@effectaudio.com
Mar 22, 2017 at 12:56 AM Post #4 of 36
Sounds like something i am looking for.

I am interested in the pricing and how different is 4 braid vs 8 braid Lionheart.

Currently using 4 braid Leonidas in my setup, felt for some songs the vocal a bit backwards. (Not sure if it's due to i switched from a 8 braid copper to Leonidas)
 
Mar 22, 2017 at 1:33 AM Post #6 of 36
Sounds like something i am looking for.

I am interested in the pricing and how different is 4 braid vs 8 braid Lionheart.

Currently using 4 braid Leonidas in my setup, felt for some songs the vocal a bit backwards. (Not sure if it's due to i switched from a 8 braid copper to Leonidas)



Head down your nearest local distributors to try it out buddy :)

" Lionheart " will retail at US$499. 
 
  Great work!

Thanks buddy!
 
Effect Audio Stay updated on Effect Audio at their sponsor profile on Head-Fi.
 
https://www.facebook.com/effectaudiosg/ https://twitter.com/EffectAudio https://www.instagram.com/effectaudio/ http://www.effectaudio.com/ https://wa.me/message/A64BKXQECHD4E1 info@effectaudio.com
Mar 22, 2017 at 3:25 AM Post #7 of 36
Looking forward to trying them out at the HK AV Show...but I thought it was going to be in August...
confused.gif

 
http://www.audiotechnique.com/avshow/11700/
 
Mar 22, 2017 at 1:01 PM Post #8 of 36
Interesting! I love copper cables (I own Ares II)! Following the topic.
 
Mar 22, 2017 at 10:19 PM Post #9 of 36
Mar 23, 2017 at 8:04 PM Post #11 of 36
I just tried the Eros II plus at a headphone shop in Tokyo and was amazed by the improvement over a stock cable on my CIEMs. When is the release date for the Lionheart?
 
Mar 24, 2017 at 11:20 PM Post #13 of 36
Was told two weeks to US for delivery. Great customer service at Audio Sanctuary.
 
Mar 26, 2017 at 11:22 PM Post #15 of 36
  Breathtaking, top notch cables by the some of the best folks I know :wink:

Thanks bro! :D ~ Truth be told, Your IEMs were an major part of the inspiration during the design of "Lionheart"!! 

Guys, watch out for big movements from EmpireEars in 2017! It's going to be huge! 
 
Effect Audio Stay updated on Effect Audio at their sponsor profile on Head-Fi.
 
https://www.facebook.com/effectaudiosg/ https://twitter.com/EffectAudio https://www.instagram.com/effectaudio/ http://www.effectaudio.com/ https://wa.me/message/A64BKXQECHD4E1 info@effectaudio.com

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