I'm sure we could have achieved that price had we just done what everyone else in this industry does. That is to put a industry standard Dac chip inside. But had we done that it would sound like every one else's does too. Instead inside mojo you have got a reference quality custom Dac that has about five hundred times the signal processing that other Dacs have including forty or more DSP cores running similtainiosly. Never underestimate something just because it is small. surprisingly Mojo has far more active electronics than virtually all desktop dacs too.