Wow! It is as if everyone has forgotten how expensive Chord products are. Before Mojo there was pretty much nothing for less than a few thousand dollars/pounds/euros and the average price point was much high than this. It is a small miracle (no pun intended) that they even made the Mojo and catered for a very different audience than their usual very deep pocketed audiophile customers (who's hobby are in a different league of expensive than ours)! That said, yes the Poly is expensive in relation to the Mojo. But the economics of these add ons is not going to give us any bargains. Chord know how many Mojos they have sold and how many owners have bought other accessories and add ons (which I guess is not many). They can make an educated guess as to how many Poly's they are likely to sell. They have the spread the R&D and marketing costs over the projected numbers as well as the individual production costs. Now Chord may not think they will sell many, in which case that would explain why it is relatively expensive in comparison to the Mojo. On the other hand the development costs could have been very high and they may think that they are going to sell a lot of these to cover these costs so they may end up losing money on the Poly. But to think they are "gauging" you or trying to rip you off is highly likely to be off the mark. They are just not set up to make cheaper, mass market goods. Don't forget that Chord is not Sony, they have limited experience of selling to a wide customer base and are likely to get it wrong from time to time. In the U.K. The Mojo case is free with the purchase of a Mojo at the moment so this may indicate the case is not selling all that well. No doubt they will learn valuable lessons from their Mojo product line and your feedback and as a result we can all look forward to seeing more products from them around this price point. Just don't expect any bargains.