It's an interesting discussion for sure. When I first got the Auralic Taurus in for review back in the day, their brand was not very well known at all. They had a few products overseas in their home market like the Ark MX DAC and the Bugatti headphone amp, which seem to be the precursors to the Vega and Taurus. Somehow they went from a fairly unknown brand to something of a household name in audiophile circles. How did they make this transformation? There's no easy answer. Here is an old thread for fun reading.