Quote:
Most Audio mags, like mags in general, are put in check by the advertisers so you have to take them with a grain of salt. You'll hardly ever see a product getting an overtly bad review. |
I'm sorry to say, this statement is true.
The vast majority of consumer magazines are indeed dependent upon advertising to survive. They therefore tend to seek out products for review that they already like and know will fare well under testing. They don't necessarily lie, but they do tend to avoid controversey and fluff over the bad parts...if indeed there are truly bad parts. The fact is, most mainstream audio products are extremely competitive in quality and price. It's very difficult to say that $300 CD Player "A" is vastly superior to $300 CD Player "B".... because in most cases they are very, very close.
High end magazines tend to say that a $10,000 CD player is superior to a $7,000 CD player which is superior to a $4,000 CD player etc. etc. This is how they avoid the politics.
I'm sure many of you have read movie or CD reviews you completely agreed with and others you completely disagreed with. That's because the reviewer's thoughts, like your own, are subjective...simply that person's opinion which can be biased in any number of ways. And we all know how many different opinions of audio equipment there can be.
What magazine reviews can do, is let you know what's out there, give you some technical insight, and steer you in the right direction by pointing out positive and negative features of a given product. By reading multiple reviews, sometimes common patterns emerge which can help the reader accurately realize strengths or faults in a given product.
Like movie/cd reviewers, it's good to find A/V reviewers who's opinions you mostly agree with and can therefore trust in most instances.
The reviews on public internet review sites, particularly the short one or two paragraph reviews, really have to be taken with a grain of salt however, as often they are written by an extremely enthusiastic... or extremely unenthusiastic .... buyer of a given product. A non-professional who probably hasn't had much, if any experience with other products. Often, these "reviewers" are simply parroting what they've heard others say. Also, you tend to find retailers or manufacturers reps publishing bogus reviews on these sites to shill their own product or crap over someone else's. That's not to say there aren't some excellent reviews on these sites however.... not to mention the benefit of having multiple reviews of the same product at one location.