I agree, Beats should have easily been best-in-class under Apple especially compared to Sony or Bose but they really fell short. As Beats’ flagship modern headphone, I expected great-ranging-on-excellent sound out of the Studio3 but it’s really just above average for a consumer headphone. Build and sound quality are comparable to Sony and Bose but not necessarily better, which is a shame as Beats should have been the clear winner especially with an extra year of development time. In retrospect the ANC could really be better considering how good it is on Bose and Sony’s headphones. Beats released one new headphone this year and it was an upgrade that ended up feeling lazy. Maybe the lukewarm response to Studio3 will cause them to re-evaluate their strategy. Under the Beats name Apple should have released the market’s best wireless headphone but it’s not even worth the $349 asking price. An excellent wireless headphone with W1 would have been an amazing best-selling product.