Member of the Trade: The Audio Guild
- Sep 28, 2003
"And the market Apple is going after..."
Yes, as I pointed out, they are going after a much bigger market. But why not capture the audiophile market as well?
Because they don't have to. Apple is Big Picure. They're not worried about sweeping up the last of the crumbs.
"Oh, and of course that had absolutely nothing to do with Neil Young..."
Sure it did. But why is that relevant?
Because you threw out that $8 million figure as if it was relevant to your argument. It wasn't. It was just one big non sequitur.
I don't care if you're Jesus Christ risen, if you're selling something people don't want, they won't buy it, plain and simple. Anybody who believes otherwise is hallucinating. The guy pitched high-rez music, and it became the third most backed project of all time. Anyone that disregards that as simply due to an aging rocker most millennials couldn't pick out of a lineup is as high as... Well, as high as Neil Young.
Remind me not to hire you for my marketing team.
Pono wasn't a response to any demand from the market place. Pono and the Kickstarter campaign was all about creating demand through marketing. And it was creating a demand for a dubious "product" (i.e. hi-res). To date I am not aware of anyone who has demonstrated unambiguously that anyone can hear the difference between 16/44 and 24/96-192.
And forgetting PONO, can you guess what Kickstarter category was the most backed in 2014? Specialty audio or music devices.
Good to hear. Coincidentally I'm planning on launching one myself.
"No, you're not."
Yes, we are. No offense, but for a guy who makes his living selling headphone cables that start at $200 a pop, I'd have thought you'd be a little more clued-in to how much money the audiophile community generates.
You're right. I've only been involved with the audiophile community for over 30 years. I don't know anything about it.
Here's a hint: it's a lot.
"A lot" is relative.
In the grand scheme of things, of course, it's small potatoes.
That's what I have been saying. Haven't you been listening? Apple isn't interested in small potatoes.