Attaching a headphone of this quality to gaming is a necessary move. (High End) Gaming needs to elevate from all those nasty looking and cheap sounding headphones that still cost hundreds of dollars. Sure the price of the GX is high in the context of gaming as it is perceived by now and of course for the reader who attaches gaming to a lesser experience than what he's spending time with but there has to be a start. Knowledge and experience will sooner or later trickle down to headphones in lower price ranges. I'm sure there is a possiblity of introducing a headphone in the lower than the Mobius pricerange without all the features (DAC, Waves etc.) and massively stomp over Steelseries, Razer and Co (I know the Mobius already does this but imagine lower price rangers). I'd rather have another big player next to BD and Sennheiser than none at all and people still whipping their RGB headsets like flaggellants. The battle needs to turn towards better experiences and people having a broader (affordable) choice of quality audio gear over gimmicky plasticky bad sound stuff.